- Published on July 3, 2018
- In AI Startups
Meet UTU, A Nairobi-Based Startup That’s Solving Human ‘Trust Issues’ With Machine Learning
- By Abhijeet Katte
Machine learning is reaching many parts of human life. As exploration deepens many more applications are being discovered. One of the newest application of artificial intelligence and machine learning comes in the field of trust. UTU, a Nairobi-based startup is now serving personalised recommendations for trusted service providers on sharing platforms. It is used to drive conversion, satisfaction, retention and viral acquisition. In a conversation with Analytics India Magazine Jason Eisen, CEO of UTU Technologies described their startup as:
“An ML-powered recommendations engine based on a real human model of trust, that does not try to prescribe trust between individuals but rather to describe, in human terms, why two people may trust each other based on their relationships, past experience, and various contextual factors.”
Eisen explained how UTU started as an “accident”. He shared, “We started UTU on accident, I suppose. Back in the very early days of taxi apps and e-hail
📣 Want to advertise in AIM? Book here
Abhijeet Katte
As a thorough data geek, most of Abhijeet's day is spent in building and writing about intelligent systems. He also has deep interests in philosophy, economics and literature.
Related Posts
AI is Redrawing VC Rules as Investors Hedge Bets Against Rival Startups
As AI reshapes markets, VC firms like Sequoia Capital are backing rival startups, raising fresh questions.
Inside IAIRO, India’s ISRO for AI
IAIRO is trying to create an ecosystem in India with funded labs, strong mentors, ambitious peers, and a culture of
For 25 Years, Wikipedia Trained AI. Now it Wants Payback
Wikipedia’s partnerships with Microsoft, Meta, Perplexity, Mistral, and Amazon have ushered it into the AI era.
Global AI Summits, Big Promises, No Rules: Will India’s Be Any Different?
The previous global AI summits have delivered failed promises of self-regulation by Big Tech and voluntary agreements lacking teeth.
How Agentic AI is Redesigning Job Roles for Engineers
EY research shows that 62% of employees in India are already using AI regularly at work.
AI is Forcing the End of Unit Testing. Here’s What It Means for Engineering Talent
The cost of such failures is enormous, forcing teams to rethink how early and how holistically they test.
India’s Big Tech Governance, Unchecked Tech Optimism Alarm Policy Advisors
Policy advisors and civil society groups accuse Big Tech of serving corporate interests with a hawkish AI push.
Why Scrapping 10-min Delivery Doesn’t Give Gig Workers Much Relief
Quick commerce firms are scrapping 10-minute deliveries, but riders still chase incentives and face penalties.
Download the easiest way to
stay informed
stay informed
