- Published on May 24, 2023
- In AI Features
Microsoft’s Blizzard Acquisition Comes With An AI Twist
As the Redmond giant acquires Activision Blizzard, they will not only get access to a wide bevy of profitable franchises, but also to valuable internal game dev tools.
- By Anirudh VK
Microsoft’s acquisition of Activision Blizzard is all set to be one of the biggest deals in the history of the gaming market. However, the reason for this acquisition might go beyond Blizzard’s war chest of intellectual property and award-winning game franchises. Reports have emerged that Blizzard is using AI in the game development process, and if it's one thing that Microsoft loves right now.
One of the key takeaways from the recent Microsoft Build conference was the introduction of Copilot into all Microsoft products. While Microsoft CEO Satya Nadella has expressed his desire to integrate AI systems into all products in the future, it seems that this strategy goes beyond just enterprise and customer facing products. Microsoft’s gaming division, Xbox, seems to be next in l
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Anirudh VK
I am an AI enthusiast and love keeping up with the latest events in the space. I love video games and pizza.
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