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Global Capability Centres (GCCs), also known as global in-house centres or captives, are offshore units of large multinationals set up to support the parent company. These centres establish dedicated teams that carry out certain functions.
According to a 2021 Deloitte report, the GCC sector’s direct gross output (measured as the sales to its parent organisations and other industries) is US$33.8 billion+. To put this in perspective, it is approximately 1 per cent of the GDP of India. India hosts capability centres of around 1300 global enterprises directly employing 1.3 million people. The role of these GCCs is evolving.
According to several commentators on the subject, there is a significant shift in terms of how these capability centres function and a heavy reliance on technologies resulting in significant investments in analytics, data science, and other emerging technologies.
In this report, we examine the role of analytics, data science or artificial intelligence in the Indian GCCs. The report will see how this impacts the overall industry and analyse the contribution by GCCs to the Indian analytics and data science industry. We will also study how analytics GCCs are being established and what are the different models employed by global organisations to set up GCCs in India.
Industry Potential
9 bn
In FY-22, analytics or data science carried out by GCCs in India generated a revenue of USD 9.0 billion.
14.7%
The revenue generated by analytics/data science functions of GCCs contribute to 14.7% of the total analytics revenue in 2022.
37.0%
This analytics GCC revenue is predicted to grow at a CAGR of 37.0% to USD 43.5 billion in 2027.
Innovation & Ecosystem
India quickly established itself as a prominent offshore and analytics outsourcing market at the beginning of the new century. In India, interest in GCCs has recently increased across various businesses owing to the sudden transition to digital technologies. For many companies across various industries, the opportunity to create and run next-generation innovations at GCCs is too lucrative to miss.
India is quickly becoming a strategic hub for global corporations due to its talent pools (particularly in the field of technology) and the cost benefits associated with India. It is difficult to ascertain the exact number of analytics jobs posted by GCCs/captives.
However, according to AIM estimates, there are around 15,000 open jobs for analytics currently in the market advertised by GCCs.
This forms 17.6% of the total analytics jobs in the current market.
Human Resources
One of the main causes of the high pay of employees in the GCCs with regard to the analytics business is the higher demand for the function among the organisations (automation, data-driven Consumer experience, Augmented analytics, etc.) and the low supply of trained individuals.
The median salary paid to employees in analytics GCC is INR 25.3 lakhs per annum.
This is noticeably higher than the median salary of all analytics professionals in India, which stands at INR 16.8 lakhs per annum.
Cost arbitrage may have attracted GCCs to India, but the high-skill talent promise has kept them there and helped them thrive. GCCs are currently reevaluating their strategy for talent in light of the Great Resignation and difficulties in finding and skilling new employees.
This brings the attrition rate for analytics professionals in GCCs to 24.4%.
Owing to the lucrative salaries and favourable company policies, this is considerably lower than the attrition rate of the overall analytics industry, which stands at 28.1% in FY21.
