- Published on November 6, 2023
- In AI Features
Why Sony Acquired iSIZE
iSIZE specialises in making photorealistic neural avatars, which sees application in 2D & 3D modelling within games and metaverse.
- By Mohit Pandey
Sony is pretty hell-bent on making its cloud gaming platform work. Recently, it announced the acquisition of iSIZE, a UK-based company which specialises in deep learning for video delivery, throwing massive hints at the company’s decision to fuel its cloud gaming ambitions.
iSIZE develops AI-driven solutions aimed at providing bitrate reductions and enhancing quality in the media and entertainment sector. As Sony’s blog reads, “The acquisition provides Sony Interactive Entertainment (SIE) with significant expertise in applying machine learning to video processing, which will benefit a range of our R&D efforts as well as our video and streaming services.”
iSIZE also specialises in making photorealistic neural avatars. The team has been working for almost two years on this
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Mohit Pandey
Mohit writes about AI in simple, explainable, and often funny words. He's especially passionate about chatting with those building AI for Bharat, with the occasional detour into AGI.
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