10 Emerging Analytics Start-ups in India to Watch in 2013


In Feb we published the list of 10 boutique analytics firms in India that have made their mark in analytics space. Its time we list down start-ups that are making news and are poised to be the next big things in the analytics space.



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InRev Systems

InRev is a social media product company. It owns one of the most innovative social media analytics, engagement and campaign software called Simplify360. The main aim of InRev is to solve the emerging and demanding social media challenges of Business. The bangalore-based startup has bagged more than 100 clients globally since it started operations in 2011.

The company is also close to raising Series A funding from a prominent VC investor in India, according to Deep Sherchan, co-founder and chief marketing officer at Simplify360. Last October, the startup raised an undisclosed seed funding from Amvensys Capital and it is now looking for Series A round.

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Founded by Nitin Gupta and Viraj Tyagi in 2007, NettPositive is a leading provider of high-velocity Analytics and Business Intelligence solutions that help enterprises derive Profitable Decisions by Hardwiring Intelligence into Day-to-Day decision making. Headquartered in Bangalore (India) with offices in Mumbai, Dubai and New Jersey, NettPositive is engaged with 25+ financial services and retail enterprises across developed and emerging economies. In Dec 2012, Equifax Inc. acquired a controlling interest in NettPositive, followed by NettPositive’s operations and services becoming a part of Equifax. This investment builds on the existing Equifax relationship with NettPositive—originally conceived to create a multi-bureau solution and custom analytics for the Indian market—and helps to elevate the responsible lending into the mainstream.

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BlueOcean Market Intelligence

Founded in 2000 as Cross-Tab Marketing Services, Blueocean market intelligence is a next-generation services organization with a deep focus on data analytics, social intelligence and market intelligence, all uniquely delivered under one roof by 650+ professionals. In June this year, Blueocean received a 2013 Bees Award for its proprietary Social Media Effectiveness Index (SEI) in the category of “Best Social Media Marketing Theory.” The same month, Blueocean expanded aggressively its North American team with the appointment of three industry veterans as Vice Presidents – Client Development, while also opening offices in Chicago, Dallas and Cincinnati.

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Nanobi Data Analytics

nanobi is an cloud inspired analytics platform with a new approach on how analytics can be built, deployed and used. nanobi analytic platform lets you build analytic applications for use and consumption by consumers of information. In June this year, Nanobi won the 2013 Microsoft BizSpark India Startup Challenge.

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Affine Analytics

Founded by Manas Agarwal , Vineet Kumar and Abhisekh Anand, Affine is a provider of high-end analytics services to solve complex business problems with offices in NJ, USA & Bangalore, India. They combine data driven algorithmic analysis with heuristic domain expertise to provide actionable solutions that empower organizations make better and informed decisions. Affine’s value proposition is enabling clients to implement and realize ROI of the recommendations.

In Dec last year, Affine Analytics secured angel investment through an investor. FinAKS Advisors acted as the investment consultant. The funds will be used to grow sales in US and India and creating IP.

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Gramener transforms data into concise dashboards that make business problem & solution visually obvious. Their designs, based on cognitive research, help eye find important messages quickly. In July last year, Gramener was chosen as the winner in the Lufthansa pioneering spirit episode # 3 for being the ‘best pioneer of tomorrow’ in the industry, winning with a score of 85/100.

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logo bridgei2iBridgei2i

BRIDGEi2i provides Business Analytics Solutions to enterprises globally, enabling them to achieve accelerated business impact harnessing the power of data. These analytics services and technology solutions enable business managers to consume more meaningful information from big data, generate actionable insights from complex business problems and make data driven decisions across pan-enterprise processes to create sustainable business impact. BRIDGEi2i is head-quartered out of Bangalore, India’s Silicon Valley, leveraging the vast ecosystem of analytics talent, technology development and innovation based on academic research.

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Qubole is a managed big data service that makes it simple to integrate, explore and analyze big data in the cloud. The company is currently building a new cloud-based data platform to solve issues regarding storing and managing data. It is also one of the 13 technology startups that have been selected by Microsoft India for its four-month long second incubation programme that started on March 1.

In April this year, Qubole Inc has raised $7 million in Series A funding from Charles River Ventures, an early-stage venture capital fund, VC firm Lightspeed Venture Partners, and angel investors Venky Harinarayan (founding partner of Cambrian Ventures) and Anand Rajaram (senior vice-president at Walmart Global eCommerce). The funds will be invested in marketing/sales and product development.

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INDIXIndix Corp.

Seattle & Chennai-based enterprise startup Indix Corp, set up by former corporate vice-president of Microsoft, Sanjay Parthasarathy, has raised $4.5 million in Series A from Nexus Venture Partners and Avalon Ventures, according to a company statement.

Founded around two years ago, Indix is positioned as a platform for product managers where they can find data, prices, product ideas and more. Indix is working on big data, analytics, visualisations and applications that help products and services companies manage and get the most out of their portfolio. It is building a cloud-based product for business professionals around the world and will continue to be in stealth mode until later this year.

Indix was started by Parthasarathy after he left Microsoft back in 2011. He was joined by other co-founders Sridhar Venkatesh, Rajesh Muppalla, Satya Kaliki and Jonah Stephen Jeremiah.

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Knowledge-Foundry-290x117Knowledge Foundry

Knowledge Foundry is an analytics and business research firm focused on the retail, e-commerce, brands and B2B industries. Their analytics solutions include database marketing analytics, brand marketing analytics, sales & distribution analytics, credit & collections improvement, fraud detection, reporting/ dashboards, and data management.

In October last year, Knolseed Technologies was acquired by Knowledge Foundry for this SaaS solution and other future products to be launched.  Post acquisition, Knolseed Technologies’ founders, Raghuram Sreenath and Mohan Varadarajan have joined Knowledge Foundry as VP, engineering and VP, products respectively, to lead development of the SaaS solution that they are jointly developing for PEM. The rest of the Knolseed development team now forms the product team and the engineering team at Knowledge Foundry.

Though the exact value of the deal is undisclosed, Rajeshkumar (Raj) Bhatt, CEO of Knowledge Foundry said, “It is a combination of money and equity. The valuation is based on a formula driven by revenues generated by the jointly developed products over the next 18 months.”

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Photography by Meghna Bhardwaj

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Bhasker Gupta
Bhasker is a techie turned media entrepreneur. Bhasker started AIM in 2012, out of a desire to speak about emerging technologies and their commercial, social and cultural impact. Earlier, Bhasker worked as Vice President at Goldman Sachs. He is a B.Tech from the Indian Institute of Technology, Varanasi and an MBA from the Indian Institute of Management, Lucknow.

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