After a six-month beta, Adobe, the design software giant, has leapt towards customer-centricity, launching a web application for Firefly, a suite of generative AI models. The once-incipient Firefly is now integrated into Adobe Creative Cloud, Adobe Express, and Adobe Experience Cloud. Alongside this, the company has released GenStudio, a knight in shining armour to solve the content supply chain needs for enterprises.

“With over 2 billion generations, creators amazed us with their engagement and feedback to the Firefly beta, inspiring us to deliver generative AI capabilities that are designed to be commercially safe and seamlessly integrated into the interfaces customers love,” said Ely Greenfield, chief technology officer, Digital Media, Adobe. 

The general availability of Firefly for Enterprise extends the reach of AI within Adobe, benefiting GenStudio and Express for Enterprise.

Ashley Still, the senior VP of Digital Media at Adobe, weighed in on this transformative step, saying, “AI innovation is most powerful in the hands of creators.” She further highlighted the new ‘creativity for all’ era with inbuilt AI throughout the Creative Cloud.  

Starting today, the Firefly web app, Express Premium, and Creative Cloud’s premium plans have been generously allotted “fast” Generative Credits. These credits serve as the golden keys, enabling customers to turn text-based prompts into vibrant and vector images within Photoshop, Illustrator, Express, and the Firefly web application.

Once the tailor-made quota of “fast” Generative Credits has been used, subscribers can continue to create at a slower pace. Alternatively, they can recharge their stash of “fast” credits through a Firefly paid subscription plan. November 2023 forward, Adobe plans for users to buy additional “fast” credits through a subscription pack.

In June, Adobe introduced Firefly, powered by NVIDIA’s Picasso suite of genAI models to its Adobe Express platform. Upon its launch, Adobe Firefly faced significant criticism for trailing behind its competitors, namely Midjourney and Stable Diffusion. While the design company took its own sweet time to jump on the genAI bandwagon but all the releases in the recent past have been up to the mark.