Shutterstock Partners With Meta to Fuel Generative AI Ambitions

In a bid to fuel innovations in generative AI, Shutterstock recently announced its partnership with Meta. With this, Shutterstock looks to be at the forefront of AI innovation and unleash the power of its expansive content library. 

Meta AI chief Yann LeCun said that by tapping into Shutterstock's collection of millions of videos, images and music, the company plans to use these datasets to develop, train and assess its machine-learning capabilities. Shutterstock will now be tapping into Meta's generative AI models, including the likes of Make A Scene, Make A Video, AudioGen, etc. 

Shutterstock chief Paul Hennessy believes that AI can potentially inspire creativity. He said that the company looks to expand its long-standing relationship with Meta, alongside its partnership with OpenAI and LG AI Research which was announced last year. 

Read: Shutterstock vs Getty: Two Different Approaches to Tackle AI Threat

These announcements also come in the backdrop of Shutterstock's decision to remove AI-generated images from its platform over copyright concerns last year. 

Hennessy said they are now looking to automate the busy work required to complete creative projects and help creators unleash their potential. He said their content would remain at the core of these advancements on and off their platform. 

With these partnerships, Shutterstock looks to invest in technology that quickly brings creative ideas to life, shaping the way for generative AI in an ethical and artist-centric way. 

Read: Developers Love AI, Artists Not So Much 

Interestingly, Shutterstock said that it would pay artists for their contributions to training ML models. Plus, the company looks to partner with artists by ensuring the responsible creation and licensing of content with transparent IP transfer.