Sarvam Unveils Circle Programme to Scale Enterprise AI Adoption

Sarvam AI has launched Sarvam Circle, a partner programme that brings together cloud providers, system integrators, consulting firms, original equipment manufacturers (OEMs), enterprise software companies, and investors to expand the deployment of its AI models across enterprises and public institutions in India.

The company said the programme will help organisations move AI projects from pilot stages to production by combining Sarvam's AI models with partners’ infrastructure, consulting, engineering, and enterprise software capabilities.

“Today, we are announcing Sarvam Circle, our partnership programme for the firms that hold the reach, resources, and trust to reach every institution in India," the company said in a blog post. “Together we will co-create industry solutions on Sarvam's stack, pursue opportunities jointly, and work side by side with our forward-deployed engineering teams to scale pilots into production.”

The announcement comes as Sarvam expands beyond foundation models into enterprise AI products spanning conversational agents, document intelligence, content transformation, coding and work agents. The company said its AI stack is already operating at scale, handling more than 2 million voice conversations daily, digitising 35 million pages, and processing around 10 million API calls a day across public and private sector deployments.

As part of the programme, Sarvam has partnered with Amazon Web Services (AWS) to make its AI models available through AWS Marketplace.

“Our partnership with Sarvam represents a shared commitment to India's AI mission. With Sarvam’s AI models available on AWS Marketplace, businesses can discover, access, and procure them with ease,” said Sandeep Dutta, President, AWS India and South Asia. 

In the consulting segment, Sarvam is working with consulting firm YCP India, which will help enterprises incorporate AI into business operations and strategy.

“Our role is to bring Sarvam’s models to where they matter most, translating them into sector strategy and boardroom decisions across enterprise and public institutions in the region,” said Abhisek Mukherjee, Managing Partner and Head of Management Services Division, YCP India. 

For enterprise implementation, Sarvam has partnered with HCLTech and tech firm Thoughtworks to integrate its AI platform into customers' existing systems and workflows.

“HCLTech and Sarvam have a shared vision to bring sovereign AI solutions to private and public sector enterprises and government entities in India and beyond by bringing together HCLTech's full-stack AI offerings and Sarvam's models,” said Sandeep Kumar Saxena, Chief Growth Officer – Growth Markets 2, HCLTech.

The company has also onboarded IBM and HP as OEM partners. IBM said the collaboration would combine its Sovereign Core offering with Sarvam's AI models to help governments and regulated industries deploy AI while maintaining governance and compliance. 

HP said it would integrate Sarvam's AI capabilities with its PC portfolio to enable on-device AI deployments across enterprises, classrooms, and government offices.

In enterprise software, Sarvam has partnered with MoEngage to integrate its voice AI capabilities into customer engagement workflows. Sanjay Kupae, Global Head of Partnerships at MoEngage, said the partnership would combine MoEngage's customer engagement platform with Sarvam's voice AI to personalise marketing messages and improve customer engagement.

Sarvam said the programme will help scale enterprise AI adoption by combining its AI stack with partners that provide infrastructure, consulting, implementation, and software used by organisations across sectors.