Published on March 24, 2022
In AI Features

Council Post: Three ways AI powers robust customer engagement strategies

AI is the answer to the three Ws of customer engagement. 1) Who: Identify which customer cohorts need to be engaged or retained 2) What: The kind of communication that has to be sent to each cohort 3) When: The best time to send this communication and on which channel for the most optimum results

Image by Council Post: Three ways AI powers robust customer engagement strategies

By Nalin Goel

Consumer behaviour is in constant flux in the rapidly digitising world. Hence, it is crucial for brands to innovate faster to keep the customers hooked. Artificial intelligence can play an effective role in improving customer engagement metrics. Brands can use data and analytics to connect with customers, identify their needs and deliver the goods. According to Inkwood Research, AI in marketing was valued at USD 11.73 billion in 2020, and is expected to reach USD 82.70 billion by 2028, growing at a CAGR of 26.58% during the forecast period. Source: Inkwood Research AI is the answer to the three Ws of customer engagement. Who: Identify which customer cohorts need to be engaged or retainedWhat: The kind of communication that has to be sent to each cohortWhen: The best time to send t

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Nalin Goel

Nalin Goel is the Senior Vice President, Product at MoEngage Inc. Nalin established the vision for Machine Intelligence at MoEngage and has been instrumental in setting up the Customer Insights and Data Sciences team. He led the launch of MoEngage's Analytics Suite.