Vatsal Sheth

Vatsal Sheth is helping redefine the intersection of artificial intelligence and creative storytelling in India. During the past year, he has built Prismix Studios into an AI-first creative platform that brings generative AI into filmmaking, advertising, visual effects, and digital content production.

Since him assuming the role, the studio has demonstrated how AI can complement traditional filmmaking through projects such as Happy Birthday Joshi, Bal Tanhaji, and AI-assisted cinematic work for Maa. By combining AI with human creativity, Prismix has explored new ways of producing visually compelling, culturally rooted stories for Indian and global audiences.

Sheth believes India’s AI landscape has entered the execution phase, where AI is evolving from a creative tool into foundational infrastructure. He sees AI enabling Indian storytellers, creators, and brands to produce high-quality content at greater speed and scale while expanding their global reach.