Vidit Aatrey

Over the past year, Vidit Aatrey has accelerated Meesho’s transformation into an AI-first commerce platform, embedding generative AI across customer support, seller enablement, catalogue creation and internal engineering. Under his leadership, the company introduced AI-powered tools to help small businesses generate product descriptions, improve catalogue quality and automate routine workflows, while expanding Meesho’s in-house AI capabilities to improve discovery, logistics and operational efficiency.

Aatrey has also consistently advocated using AI to empower millions of small entrepreneurs rather than replacing human work, particularly in India's unorganised retail ecosystem.

Aatrey has consistently argued that AI will become a fundamental layer of e-commerce rather than a standalone feature. He believes India’s unique retail landscape presents an opportunity to build AI solutions that help small merchants compete at scale, making AI accessible to businesses that have traditionally lacked digital capabilities.