Microsoft signs a ten-year partnership with the London Stock Exchange Group (LSEG) and buys nearly 4% stake in the UK bourse operator. Microsoft will provide new data infrastructure, analytics, modelling solutions and cloud computing products to the former in exchange. 

The agreement also states that Microsoft’s executive vice president for cloud and artificial intelligence, Scott Guthrie, will be appointed as a director. “This strategic partnership is a significant milestone on LSEG’s journey towards becoming the leading global financial markets infrastructure and data business and will transform the experience for our customers,” said David Schwimmer, chief executive officer of LSEG.

The deal indicates that the investment sector’s growing desire for data that offers them a competitive edge in today’s lightning-fast electronic market. In 2021, global spending on financial market data and news increased 7.4% to a record $35.6 billion, according to Burton-Taylor International Consulting research from April. LSEG’s shares rose to 4% in Europe on Monday.

According to the release, Microsoft will purchase its share from a group that includes Blackstone, Thomson Reuters, partners of the Canada Pension Plan Investment Board, and Singapore’s GIC.

While its data and analytics will be used with different Microsoft applications, LSEG’s data platform and other crucial technology and infrastructure will move to Microsoft’s large public cloud product, Azure. 

LSEG promises to invest a minimum of $2.8 billion on cloud-related products with Microsoft in its ten-year contractual agreement. 

Additionally, Microsoft and LSEG will collaborate on the creation of innovative solutions for professional cooperation. LSG earlier made Workspace—a platform for data and analytics. The two organisations will collaborate to develop this product and include it in Microsoft Teams, the company’s messaging platform.

“Advances in the cloud and AI will fundamentally transform how financial institutions research, interact, and transact across asset classes and adapt to changing market conditions,” said CEO and chairman Satya Nadella of Microsoft. 

Earlier in 2018, Microsoft announced a major cloud deal with multinational technology company Grab, which chose Azure as its cloud platform as well. Microsoft also invested $300 million in online bookseller Barnes & Noble in 2012. But, it did not end well as the latter bought out a stake for about $125 million in 2014 after being unable to gain customers.