India is one of the leading markets for analytics and data science services, and various data science vendors have seen significant growth over the last few years, as organisations across verticals are investing billions of dollars in data science and analytics to optimise their processes. In fact, despite the pandemic and the resulting quarter-long slowdown, the data science functions across organisations have not been significantly impacted, suggesting that data science and analytics are a mainstay of business processes and value generation. The pre-COVID numbers suggest that as of March 2020, the analytics function in India earned consolidated revenues of $35.9 Bn, a 19.5% growth in revenue over last year.
In the post-COVID world, companies are veering towards digital transformation to ensure business continuity – and the analytics and data science functions are playing a crucial role in this journey. As companies are looking to establish AI and Data Science capabilities, the market is further maturing, driving the need for data science vendors/service providers to facilitate the booming market.
Over the last few years, multiple vendors with unique capabilities in data science, have not just grown from small operations but also matured in terms of capabilities. Through this annual report on the Data Science service providers, Analytics India Magazine aims to provide detailed insights on the growth, penetration, and maturity of these players in the Indian market. It brings an insight into how the companies have grown over the last year based on the key attributes collected from these companies. The study comprises an analysis of all major data science vendors in the country and how they have been faring despite the pandemic.
Previous Years’s Reports
PeMa Quadrant
The Penetration and Maturity (PeMa) Quadrant by Analytics India Magazine is an industry benchmark of Data Science Capabilities. The benchmark measures key capabilities of leading data science and analytics service providers in terms of Penetration and Maturity; and plots the relative positions of the firms on the PeMa (Penetration and Maturity) Quadrant. Vendors with more mature capabilities and with the advantage of superior data science services and standardisation are plotted higher on the Quadrant or Matrix. This research carried out across the Indian data science market plots the relative positions of various enterprises across the Quadrant.
Market Definition
The Vendor Benchmark report analyses the leading data science vendors in India and assesses the Penetration & Maturity Index of Service Providers while providing strategic insights into their investments, go-to-market approaches and partnering techniques for forward-looking organisations and mid-sized firms.
Methodology
The vendor’s thought leadership and competency are measured over two key parameters— Pe (x) and Ma (y). A balance between both these parameters is essential to respond to a client’s business challenges and seize revenue opportunities. The more mature data science vendors are also ahead of the curve in terms of industries and geographies served. These vendors deliver comprehensive analytics and data science solutions that meet the growing demands of clients and at the same time, provide secure enterprise governance and control.
The study is a result of extensive primary and secondary research carried out across the market. The primary research details were collected by circulating a survey form across the companies. It also consists of entries received from the vendor-customer community.
The companies were surveyed and researched on several parameters such as the number of analytics employees, number of data scientists in the analytics team, number of clients served, new clients added in a year, number of repeat clients, sectors and geographies served, the attrition rate of employees, types of analytics services rendered, budget for analytics team, and revenue generated, among others. Each of these parameters is representative either of the maturity or penetration and were scored based on the inputs provided and the research conducted.
The PeMa Quadrant is plotted based on the Penetration and Maturity scores of the companies — hence the companies are placed in one of the four quadrants — Leaders, Seasoned Vendors, Challengers and Growth Vendors respectively.
The vendors that are not mentioned in the report either did not participate in the study or did not meet the minimum criteria to be scored and plotted on the PeMa quadrant.
Study Demographics
The study has been conducted on the data provided by over 40 analytics and data science vendors in the country. These companies include medium to large organisations that are anywhere between two to 25 years old. Unlike other industry research, this study is an indicator of analytics market dynamics.
Key Findings
Leaders
These are the vendors that have a strong market presence and showcase strong penetration and maturity across various verticals and at a global level. They are estimated to have double-digit growth and offer end-to-end analytics solutions, including strategy, solution design, implementation and execution. The Maturity dimension of these vendors suggests deep domain expertise in different industry verticals which makes them the frontrunners in the market. The Penetration dimension suggests a strong geographical footprint and diverse clients.
BRIDGEi2i
- Headquarters: Bengaluru, India
- Other Offices: Chennai, Pune, Delhi & Mumbai (India); Fremont, Sydney, Boston, Chicago, Atlanta, Amsterdam, New Jersey (USA)
- Year of Inception of Analytics Function: 2011
- Providing Analytics Service Since: 9 years
- No. of Data Scientists in the Analytics Function: 450
- Number of Clients: 40
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: BFSI, CPG, semiconductors and hi-tech Industry, e-commerce & digital wallets, electronics, logistics & supply chain
- Geographies Served: USA (including Canada), UK, Western Europe, Central & Eastern Europe, India, South-east Asia (Singapore, Thailand, Malaysia, etc.)
BRIDGEi2i has two proprietary products — BRIDGEfunnel & BRIDGEPersona — that enable businesses to contextualise data, generate actionable insights from complex business problems, and make data-driven decisions for sustainable business impact. With a range of pre-built business applications such as Assortment Recommender, Demand Forecasting & Inventory Planning, Customer Experience Engine, solutions by BRIDGEi2i helps in solving contextual problems, driving enterprise-wide digital transformation. The key differentiation is their ability to redefine AI for Enterprises by bringing together scalable algorithmic technology with proprietary AI Accelerators Watchtower, Recommender, Optimizer and Converser.
Fractal Analytics
- Headquarters: New York, USA
- Other Offices: New York, Chicago, Bellevue (USA); London (UK); Mumbai, Gurugram, Bengaluru (India); Sydney (Australia); Toronto (Canada); Shanghai (China); Frankfurt (Germany); Singapore; Switzerland; Kyiv (Ukraine); Sweden; Amsterdam (Netherlands)
- Year of Inception: 2000
- Providing Analytics Service Since: 20 years
- No. of Data Scientists in the Analytics Function: 185
- Number of Clients: 100
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive and Predictive
- Sectors Served: BFSI, FMCG, CPG, Telecom, Semiconductors and Hi-tech Industry, IT (Including ITES and IT-BPM), Retail, e-commerce & Digital Wallets, Digital Media & Entertainment, Hospitality & Travel, Pharma & Healthcare (including Healthcare Technology), Logistics & Supply-chain (including Transportation, Warehousing), Others – B2B
- Geographies Served: USA (including Canada), UK, Western Europe, Central & Eastern Europe, Middle East, South Asia (Apart from India), South-east Asia (Singapore, Thailand, Malaysia, etc.), China, Australia & New Zealand
With a strong future view of how AI will drive organisations, Fractal is building some of the most cutting-edge solutions and capabilities. Their AI framework is targeted towards solving problems in areas such as algorithmic decision making, model development & governance, machine vision, conversational AI, augmenting intelligence through unstructured new data sources, and robotic process automation. With the acquisition of Final Mile, Fractal is the only organisation in the Analytics and AI industry providing the capability of complementing data science with behavioural science, and this is one of their key differentiators. Some of its proprietary products are Cuddle.ai, Qure.ai, Eugenie.ai, Theremin.ai, Foresient, ConsumerHub, Trial Run, Customer Genomics, Concordia.
Genpact
- Headquarters: New York (USA)
- Other Offices: Offices in India, UK & Europe, Asia, USA
- Year of Inception: 1999
- Providing Analytics Service Since: 21 years
- No. of Data Scientists in the Analytics Function: 1500
- Number of Clients: 350
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: BFSI, FMCG, CPG, retail, hospitality & travel, electronics, pharma & healthcare, logistics & supply chain
- Geographies Served: North America UK & Europe, Asia, Middle East, Pacific
Genpact is one of the pioneers in embedding advanced analytics into enterprise processes. It offers a unique combination of domain knowledge and technological expertise. With its state-of-the-art academic and industrial research in areas such as deep learning, machine learning, natural language, it helps clients make sense of both structured and unstructured data. They have close to 40+ products deployed across the prioritised service lines such as supply chain, insurance, finance & accounting, etc. Its CORA platform offers pre-trained AI accelerators, enabling 50% reduction in time-to-value for clients. Some of the solutions it offers are CFO analytics suite, supply chain transformation toolkit, inventory optimiser, omnichannel campaign manager, claims AI, AI-enabled pharmacovigilance, among others.
Tiger Analytics
- Headquarters: Santa Clara, USA
- Other Offices: Chennai & Bengaluru, India
- Year of Inception: 2011
- Providing Analytics Service Since: 9 years
- No. of Data Scientists in the Analytics Function: 400
- Number of Clients: 45
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: BFSI, FMCG, CPG – Consumer Packaged Goods, telecom, semiconductors and hi-tech industry, IT, retail, digital media & entertainment, hospitality & travel, electronics, pharma & healthcare, logistics & supply chain
- Geographies Served: India, USA, Singapore
Tiger Analytics has select solutions and in-house platforms that improve time-to-value for the clients across segments. With strong advanced analytics and AI focus, it has a unique approach of blending data science and consulting for business problem-solving. It enables businesses and enterprises to generate value from data by building bespoke solutions to deliver measurable impact. It further has a unique approach of blending data science and consulting for business problem solving while exploring new age AI applications in areas such as video, speech, graphs and more.
Wipro
- Headquarters: Bengaluru, India
- Other Offices: 58 in India and 202 out of India (across 57 countries)
- Year of Inception: 1982 (Though incorporated in 1945, entered IT products and services business in 1982)
- Providing Analytics Service Since: 25+ years
- No. of Data Scientists in the Analytics Function: 5033 (Number of people engaged in data scientist activities)
- Number of Clients: 800+
- Type of Analytics Work Performed: Descriptive, Predictive, Prescriptive, Diagnostic
- Sectors Served: Banking, financial services & insurance, consumer, energy, natural resources & utilities, healthcare, life science & services, technology, manufacturing, communications
- Geographies Served: North America, Europe, APAC, Africa, LATAM, India, ME
With Data Discovery Platform and HOLMES as two major proprietary platforms, Wipro has 22 horizontal analytics and AI products & platforms, and 13 Vertical specific analytics and AI products and platforms. With its unique platforms, Wipro helps organisations evolve into intelligent enterprises by assisting them to transform five key business processes — Customers, Assets, Finance, Human Resource, and Compliance. According to the company, some of the key enablers and differentiators are the innovative talent-readiness model where it takes a talent-centric approach to transform & enable data & analytics professionals through focused programs to upskill and cross skill; enables diverse and collaborative ecosystem and follows a persona-based approach.
Seasoned Vendors
These are the vendors with strong analytics and data science consulting expertise. They are plotted on the top left quadrant and have a significant portfolio of analytics products and a strong market presence. With more depth in maturity dimension, they have a strong presence of analytics and data science practise. Whereas, in terms of penetration, while they do have strong markey strength, they need to catch up with leaders.
Abzooba
- Headquarters: Milpitas, California, USA
- Other Offices: 2 offices in USA; Kolkata & Pune, India
- Year of Inception: 2010
- Providing Analytics Service Since: 10 years
- No. of Data Scientists in the Analytics Function: 90
- Number of Clients: 35
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: BFSI, FMCG, CPG, Hospitality & Travel, Pharma & Healthcare
- Geographies Served: USA (including Canada), India, South-east Asia (Singapore, Thailand, Malaysia, etc.
With its DemandPlanner (TM) platform that is used for all project deliveries across retail and CPG, Abzooba is an advanced data science and machine learning solution provider. Its proprietary platform is an integrated solution workbench that has a data pipeline, data engineering, data science and visualization integrated, and provides a complete solution platform. This is a big data analytics solution developed using Hadoop, Spark, Python, R, Hive and visualization tools.
Cartesian Consulting
- Headquarters: Mumbai, India
- Other Offices: Gurgaon & Bengaluru (India); Dallas (USA); Singapore
- Year of Inception: 2009
- Providing Analytics Service Since: 10 years
- No. of Data Scientists in the Analytics Function: 15
- Number of Clients: 50
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: BFSI, FMCG, CPG, e-commerce & digital wallets, digital media & entertainment, hospitality & travel, logistics & supply chain
- Geographies Served: USA (including Canada), Middle East, Africa, India – Domestic Market, South-east Asia (Singapore, Thailand, Malaysia, etc.)
A global consulting firm, Cartesian Consulting specialises in analytics that helps businesses improve customer value, marketing spends, and business decisions. With solutions such as Solus.ai and TheKyte.ai, it takes care of projects across customer analytics, media and attribution analytics, promo optimisation, demand forecasting, pricing and promo optimisation, among others. While SOLUS drives hyper-personalisation at scale, KYTE is an AI tool that aids crafting of communication. Having set up an AI lab in 2017, they are constantly pushing towards converting their IP into consumption-ready solutions.
Hansa Cequity
- Headquarters: Mumbai, India
- Other Offices: 4 offices
- Year of Inception: 2008
- Providing Analytics Service Since: 12 years
- No. of Data Scientists in the Analytics Function: 50
- Number of Clients: 30
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: BFSI,FMCG, CPG, retail, e-commerce & digital wallets, digital media & entertainment, hospitality & travel, pharma & healthcare
- Geographies Served: India – Domestic Market, South Asia (apart from India)
The company’s products Cequity ACE and CMP are advanced analytical tools for customer segmentation that determine customer lifetime value, helping firms with customer value management, marketing optimisation and multichannel experience. It also uses advanced proprietary algorithms like machine learning and AI for building recommendation engines, Next-best-Offer (NBO), churns prediction, cross-sells and up-sell for companies. Cequity works with digital analytics platforms to build real-time insights across digital properties like websites, mobile apps and generate insights for an intuitive, omnichannel personalisation experience across industries.
IQLECT
- Headquarters: Bengaluru, India
- Other Offices: Bengaluru
- Year of Inception: 2014
- Providing Analytics Service Since: 6 years
- No. of Data Scientists in the Analytics Function: 2
- Number of Clients: 1
- Type of Analytics Work Performed: Predictive
- Sectors Served: BFSI – Banking, financial services, insurance, FMCG, IT, retail, e-commerce & digital wallets, electronics, B2B
- Geographies Served: USA (including Canada), India – Domestic Market
IQLECT’s proprietary product BangDB is a converged, future-ready NoSQL Database for fast-moving data. BangDB is a world’s first converged NoSQL database and analytic platform to handle the rise of real-time data. It is a fusion of NoSQL, AI and Stream operations. It allows users to deal with real-time streaming by ingesting all kinds of data as they are generated, edge computing where it helps identify patterns at the source with local analytics with-in the devices, integration of AI and ops, continuous intelligence, among others.
Quantium
- Headquarters: Sydney, Australia
- Other Offices: Hyderabad (India); All cities in Australia; Auckland (New Zealand); San Francisco, Chicago, Bentonville, Johannesburg (USA)
- Year of Inception: 2002
- Providing Analytics Service Since: 18 years
- No. of Data Scientists in the Analytics Function: 450
- Number of Clients: 800
- Type of Analytics Work Performed:
- Sectors Served: BFSI, FMCG, CPG, e-commerce & digital wallets, digital media & entertainment, hospitality & travel, pharma & healthcare, logistics & supply chain
- Geographies Served: USA (including Canada), Africa, South-east Asia (Singapore, Thailand, Malaysia, etc.), Australia & New Zealand
A pure-play data science and AI company, Quantium provides strategic analytics and data product consulting services to fortune 500 companies globally. Quantium is one of the few data science and AI companies in the world that is an expert on data monetisation through strategic data partnerships with large vertical giants by having access to entire transaction data of retail, banks and other vertical giants. They build personalised products and solutions for customers and partners by bringing data from verticals together and have over 18 analytics products that they have built using their 18 years of data science IP in various verticals to make the most of the opportunities in the big data world.
TheMathCompany
- Headquarters: Chicago, USA
- Other Offices: Bengaluru (India); Chicago (USA); Dublin (Ireland)
- Year of Inception: 2016
- Providing Analytics Service Since: 3.5 years
- No. of Data Scientists in the Analytics Function: 330
- Number of Clients: 35
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: BFSI, FMCG, CPG, telecom, semiconductors and hi-tech industry, IT, retail, e-commerce & digital wallets, digital media & entertainment, hospitality & travel, electronics, pharma & healthcare, logistics & supply chain.
- Geographies Served: USA (including Canada), UK, Western Europe, Central & Eastern Europe, Middle East, Africa, India, South-east Asia (Singapore, Thailand, Malaysia, etc.), China, Japan, Australia & New Zealand.
TheMathCompany is a modern, hybrid AI consulting firm that helps enterprises accelerate their data to decisions cycle and unlock immense business value from their data using contextual AI applications. Their analytics model addresses pressing gaps in conventional analytics service provider models and off-the-shelf product settings, such as the lack of value, speed, reusability, customisation and diverse problem-solving capabilities. Their proprietary platform Co.dx aids in swiftly developing custom AI applications contextualised to business landscapes to solve pertinent challenges – ranging from data extraction, feature engineering, algorithm development, performance monitoring and more. Co.dx hosts a sea of analytics blueprints that are utilized to swiftly build AI applications, such as forecasting applications, scenario simulators, marketing spend optimizers, and more, that can be seamlessly integrated into existing client ecosystems, at speed and scale.
Growth Vendors
This quadrant includes companies that have shown rapid growth over the last few years and have the potential to evolve into the next quadrant in due time. With strong in-house capabilities, they show maturity in terms of analytics solutions and technological frameworks offered. However, in terms of penetration, they lag behind the previous two quadrants with limited geographical presence.
Absolutdata
- Headquarters: Alameda, CA 94502, USA
- Other Offices: Gurgaon & Pune, India; Singapore, UK, Dubai, California & Delaware, USA
- Year of Inception: 2001
- Providing Analytics Service Since: 19 years
- No. of Data Scientists in the Analytics Function: 132
- Number of Clients: 500+
- Type of Analytics Work Performed: Prescriptive, Predictive, Diagnostic, Descriptive
- Sectors Served: CPG, Tech, Retail, Travel, Telecom & Pharma, BFSI and others
- Geographies Served: APAC, US, UK, Europe, Middle East
Absolutdata products and services deliver scalable business impact across the enterprise by combining cutting edge AI and ML with its heritage in analytical frameworks, business understanding and technology. Absolutdata’s NAVIK AI Platform has pre-built solutions, customisable solutions and enabling services to get an enterprise AI-ready. The growing set of AI-powered SaaS solutions include ASK NAVIK, NAVIK SalesAI, NAVIK MarketingAI, NAVIK ResearchAI and NAVIK TradeAI. It is their experience, expertise, and a sophisticated AI solution that makes them stand out from others. The company strongly believes that in order to create a scalable business impact, companies must combine four critical elements — AI, analytics frameworks, context and technology.
Brillio
- Headquarters: Santa Clara, California US
- Other Offices: 4 in India and 16 in Global Geographies
- Year of Inception: 2014
- Providing Analytics Service Since: 6 years
- No. of Data Scientists in the Analytics Function: 25
- Number of Clients: 30
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive and Predictive
- Sectors Served: BFSI, CPG, telecom, semiconductors and hi-tech industry, retail, digital media & entertainment, pharma & healthcare, logistics & supply chain
- Geographies Served: USA (including Canada), UK, Western Europe, Central & Eastern Europe, India – Domestic Market, Australia & New Zealand
Brillio’s design thinking-led approach and unique ability to cater to client needs across the spectrum of the data life-cycle from data management through actionable insights help their clients augment human intelligence with deep insights from their data. ARTEMIS, the proprietary analytics products by Brillio helps business managers uncover the underlying patterns in customer interactions, habits & behaviours. Its other product, Dhi, eliminates dependence on analysts or BI professionals to uncover essential insights. Some of the other solutions are campaign personalisation, vision analytics, data analytics strategic harmonisation, cloud data lake solution, OCR Solutions and more.
Convergytics
- Headquarters: Bengaluru, India
- Other Offices: Washington, USA; London, UK
- Year of Inception: 2013
- Providing Analytics Service Since: 8 years
- No. of Data Scientists in the Analytics Function: 86
- Number of Clients: 18
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: BFSI, FMCG, CPG – Consumer Packaged Goods, IT (Including ITES and IT-BPM), Retail, Digital Media & Entertainment
- Geographies Served: USA (including Canada), Central & Eastern Europe, Africa, India – Domestic Market
As business leaders are under increasing pressure to adopt machine learning and AI-driven business success, they need to have the right analytics strategy that can accelerate the business growth and drive universal adoption of analytics within the business. Convergys helps business leaders identify the right analytics solutions that can help them answer the one key question — what is the ROI from analytics and how is it improving the business outcomes? With proprietary solutions on market mix attribution and pricing promotion optimisation called Conv-MMX and Conv-Promo, it has bridged the gap by developing a cohesive analytics strategy that is aligned with business goals.
Course5i
- Headquarters: Redmond, WA
- Other Offices: 4 offices in Mumbai, 1 in Bengaluru & 1 in Gurugram (India), Redmond (USA)
- Year of Inception of Analytics Function: 1999
- Providing Analytics Service Since: 20 years
- No. of Data Scientists in the Analytics Function: 300+
- Number of Clients: 40
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: BFSI, CPG, retail, pharma & healthcare, logistics & supply chain, B2C (automotive), electronics
- Geographies Served: USA (including Canada), UK, Western Europe, Central & Eastern Europe, Middle East, India (domestic market), South Asia, South East Asia, China, Japan, Austria, New Zealand
With proprietary products, Discovery, Adomate, OS and Compete, Course5i Data Science organisation is focused and targeted on critical industries that align with organisational strategies. The DSO is developing and investing solutions by leveraging new techniques, sciences, and new or alternate data streams. Course5 solutions are significantly adding value to existing and net new clients by creating differentiation and also deploying analytics programs at scale. It aims at targeted experimentation, focuses on adoption and deployment of insights at scale, radical and design thinking, developing critical IPs for customers, and more.
Tredence
- Headquarters: San Jose (California). Bengaluru acts as a major delivery centre for the company
- Other Offices: 4
- Year of Inception: 2013
- Providing Analytics Service Since: 8 years
- No. of Data Scientists in the Analytics Function: 50
- Number of Clients: 40
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: BFSI, FMCG, CPG, telecom, semiconductors and hi-tech industry, IT, retail, e-commerce & digital wallets, digital media & entertainment, hospitality & travel, electronics, pharma & healthcare, logistics & supply chain
- Geographies Served: USA (including Canada), UK, Western Europe, Central & Eastern Europe, China, Japan
Tredence has built an enterprise-scale artificial intelligence-based data quality management product called SANCUS that helps customers to efficiently cleanse and enrich the source data so that superior analytical solutions can be built on top of this data. Sancus automates day-to-day data management tasks such as data validation, data enrichment, and hierarchical management. Traditional data quality management solutions take months to implement. However, Sancus can be implemented in a matter of weeks and requires minimal monitoring from the business team. Clients use it as a standalone data quality management product that integrates with their downstream ERP/CRM systems or as an integrated solution where data quality is managed by SANCUS. Some of their other products are ML Works, Smart Transportation Planning, Integrated Sales and Operations Planning, and more.
Ugam
- Headquarters: Mumbai, India
- Other Offices: Dallas, New York, Chicago, & Santa Clara (USA), Bengaluru & Coimbatore (India), Melbourne (Australia)
- Year of Inception: 2000
- Providing Analytics Service Since: 20 years
- No. of Data Scientists in the Analytics Function: 364
- Number of Clients: 120
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: BFSI, FMCG, CPG, telecom, semiconductors, hi-tech industry, retail, e-commerce & digital wallets, digital media & entertainment, hospitality & travel, electronics, pharma & healthcare
- Geographies Served: USA (including Canada); UK, Western Europe, Central & Eastern Europe, Middle East, China, Japan, Australia & New Zealand
Ugam, a Merkle company, is a leading next-generation data and analytics company with a breadth and depth of expertise across industries that allow them to be consultative and drive high impact. Some of its key differentiators include a customer-centric approach that blends data, technology, and expertise, ability to build and synthesise humongous amounts of proprietary data from varied sources, flexible engagement model and proprietary technology and IP which includes cognitive computing system and JARVIS.
Challengers
These are the niche data science and analytics vendors that serve limited geographies but have the potential to be growth vendors by improving the marketing presence and optimising the portfolio. With relatively smaller size and breadth of offerings, they usually have a strong training and delivery approach. They are placed at the bottom left of the quadrant.
Actify Datalabs
- Headquarters: Bengaluru, India
- Other Offices: Mumbai (India); New York (USA)
- Year of Inception: 2018
- Providing Analytics Service Since: 2.5 years
- No. of Data Scientists in the Analytics Function: 34
- Number of Clients: 20
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive and Predictive
- Sectors Served: BFSI, retail, B2C & B2B
- Geographies Served: India – Domestic Market, South-east Asia (Singapore, Thailand, Malaysia, etc.)
With its proprietary analytics platform ADAPTify, which is an end to end platform, it offers pre-built connectors to all databases, pre-built drag-and-drop data quality, simple drag-and-drop utilities for data wrangling and creating data marts, in-built visualisation and connectors to standard visualisation platforms, machine learning and model development utilities, model deployment as APIs, among others. It also has expertise in alternate data such as image analytics, satellite images, sensor data and NLP.
Analytic Edge
- Headquarters: Bengaluru, India
- Other Offices: New Jersey (USA); Singapore; Neuchatel (Switzerland)
- Year of Inception: 2012
- Providing Analytics Service Since: 7 years
- No. of Data Scientists in the Analytics Function: 60+
- Number of Clients: 25+
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: FMCG, CPG, Retail, e-commerce, Hospitality & Travel, Pharma & Healthcare
- Geographies Served: USA (including Canada), UK, Western Europe, Central & Eastern Europe, Africa, South Asia (Apart from India), South-east Asia (Singapore, Thailand, Malaysia, etc.), China, Japan, Australia, New Zealand, India and others
Analytic Edge is a marketing analytics provider enabling brands to maximise Marketing Return on Investment (MROI) through AI-powered solutions. With marketing effectiveness measurement, along with do-it-yourself options, it allows brands to leverage analytics in-house and on-demand. It has four key differentiators — always-on, flexible DIY options, speed, scale & cost-effectiveness and offers transparent solutions. The platform is automated and provides intuitive tools to allow clients to run analytics in-house as and when needed. This also avoids the need for clients to share strategic or confidential customer data with third parties. It also helps accelerate the turnaround time for marketing mix modelling, forecasting and simulation from months to weeks or even days allowing brands to leverage analytics to cover their entire marketing budget with a consistent, integrated approach.
Datalicious
- Headquarters: Sydney, Australia
- Other Offices: Sydney, Melbourne & Brisbane, Australia; Bengaluru, India; Auckland, New Zealand, Singapore
- Year of Inception: 2007
- Providing Analytics Service Since: 13 years
- No. of Data Scientists in the Analytics Function: 6
- Number of Clients: 23
- Type of Analytics Work Performed: Descriptive, Diagnostic, Predictive
- Sectors Served: BFSI, telecom, IT, retail, e-commerce & digital wallets, hospitality & travel
- Geographies Served: Middle East, India, South-east Asia (Singapore, Thailand, Malaysia, etc.), Australia & New Zealand
Datalicious caters all the marketing needs of its customers by archiving real-time customer data and making the most use of it to identify customer behaviour, improve response to customers and deliver tangible competitive strategies to excel. With its products, OptimaHub, MMM, MTA, Datalicious is enabling its customers to customise their advertisement conversion to target the right segment of the entire customer base. It also helps them to determine which segment of the customer base will respond best to the campaign, helping in saving money on the cost of convincing a customer to make the purchase and improves the overall efficiency of the marketing efforts.
FN Mathlogic
- Headquarters: New Delhi, India
- Other Offices: NCR, India
- Year of Inception: 2011
- Providing Analytics Service Since: 9
- No. of Data Scientists in the Analytics Function: 18
- Number of Clients: 10
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: BFSI, CPG, telecom, IT, pharma & healthcare
- Geographies Served: USA (including Canada), India, Australia & New Zealand
With proprietary analytics products and platforms such as AIML, FS.AI Resilience Lab which has been rebranded recently, FN MathLogic Consulting Services is a venture started by qualified and experienced professionals with a passion for data science. It believes in reinventing themselves and keeping abreast of the latest developments to serve the clients better.
G Square Solutions
- Headquarters: Mumbai, India
- Other Offices: Dubai
- Year of Inception: 2015
- Providing Analytics Service Since: 5 years
- No. of Data Scientists in the Analytics Function: 4
- Number of Clients: 25
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: BFSI, retail, hospitality & travel, pharma & healthcare
- Geographies Served: UK, Middle East, India – Domestic Market
With its proprietary solutions and platforms Narrator, Bigdator, Clientrator, Derivator and Riskrator, G-Square provides plug and play products in the analytics, machine learning, big data, expert systems and business intelligence solutions space. It also offers other technology products and services like expert tools, decision systems, risk management services, financial market products. Our focus is on the financial services space.
Incedo
- Headquarters: Iselin, New Jersey, USA
- Other Offices: Santa Clara (California); Gurugram, Pune, Bangalore & Chennai (India)
- Year of Inception: 2012
- Providing Analytics Service Since: 8 years
- No. of Data Scientists in the Analytics Function: 57
- Number of Clients: 17
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: BFSI, telecom, IT, pharma & healthcare
- Geographies Served: USA (including Canada)
With products such as Incedo Customer Journey Optimisation and Incedo System of Insights, the company believes in a platform-led data science and analytics services approach. It leverages next-generation AI/ML to deliver superior customer experiences and operational efficiencies. It brings a deep domain vertical experience to help clients truly scale analytics and derive value from their digital investments.
Knowledge Foundry
- Headquarters: Bengaluru, India
- Other Offices: Pune (India); 2 sales office outside India
- Year of Inception: 2008
- Providing Analytics Service Since: 12 years
- No. of Data Scientists in the Analytics Function: 26
- Number of Clients: 8
- Type of Analytics Work Performed: Prescriptive and Predictive
- Sectors Served: BFSI, CPG, telecom, semiconductors and hi-tech industry, retail, pharma & healthcare
- Geographies Served: USA (including Canada), UK, Western Europe, Middle East, India – Domestic Market, South-east Asia (Singapore, Thailand, Malaysia, etc.), China
Knowledge Foundry delivers customised end-to-end analytics solutions in statistical modelling, machine learning, text analytics, optimisation and visualisation solutions. Its proprietary product, Knolseed, which is a marketing analytics solution, allows segmentation, media mix optimisation, predictive analytics, churn prediction and campaign RoI assessment. Other operational analytics solutions include forecasting, promotional optimisation, retail merchandising analytics, fraud detection, and delinquency prediction. The company is also active in the evolving areas of computer vision for image analytics and video analytics.
Perceptive Analytics
- Headquarters: Hyderabad, India
- Other Offices: San Francisco, New York and Dallas (USA)
- Year of Inception: 2015
- Providing Analytics Service Since: 5 years
- No. of Data Scientists in the Analytics Function: 10
- Number of Clients: 7
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: BFSI, digital media & entertainment, pharma & healthcare, B2B industries
- Geographies Served: USA (including Canada)
Perceptive Analytics is the winner of Fidelity Investments Data Challenge and is an awardee at Netflix Hackathon. With offices in Hyderabad (India), New York, Chicago and San Francisco, it serves clients across the USA in marketing analytics — which includes acquisition and customer analytics, business intelligence and data engineering areas. With solutions for churn modelling and look-alike customer modelling, it differentiates itself from others in the quality, experience and willingness of the team to go an extra mile to provide the best solution to the client.
SIBIA
- Headquarters: Kolkata
- Other Offices: Kolkata & Mumbai, India; Singapore, New York, USA
- Year of Inception: 2014
- Providing Analytics Service Since: 6 years
- No. of Data Scientists in the Analytics Function: 16
- Number of Clients: 12
- Type of Analytics Work Performed: Diagnostic, Prescriptive, Predictive
- Sectors Served: FMCG, CPG, IT, e-commerce, pharma & healthcare
- Geographies Served: USA (including Canada), Middle East, India, South Asia, South-east Asia (Singapore, Thailand, Malaysia, etc.)
SIBIA has developed its proprietary DemandPlanner platform that is used for all project deliveries across retail and CPG. This platform is an integrated solution workbench that has a data pipeline, data engineering, data science and visualisation integrated, and provides a complete solution platform. It is developed using Hadoop, Spark, Python, R, Hive and visualisation tools. Apart from this, they also have a product called Mi360.
Techvantage
- Headquarters: Trivandrum, India
- Other Offices: Trivandrum, India and Germany (Bavaria). Sales partner in the USA
- Year of Inception: 2015
- Providing Analytics Service Since: 5 years
- No. of Data Scientists in the Analytics Function: 20
- Number of Clients: 20
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive and Predictive
- Sectors Served: BFSI, telecom, IT, retail, digital media & entertainment
- Geographies Served: USA (including Canada), Western Europe, Middle East, India – Domestic Market, South-east Asia (Singapore, Thailand, Malaysia, etc.)
A product engineering company, Techvantage specialises in building software powered by AI. It offers services across data psychology, data engineering, data science, and data visualisation. Bringing rich domain expertise, best in class analytics capabilities and AI tools, it delivers solutions specific to client needs. Its proprietary analytics platform and products include C-docz, Moo ID, E-Form, Digital Onboarding platform, FullySure, Elina, FlyHy, Customer Analytics Frameworks.
The Smart Cube
- Headquarters: London, UK
- Other Offices: Chicago (USA); Timisoara (Romania); Noida & Gurgaon (India)
- Year of Inception: 2013
- Providing Analytics Service Since: 7 years
- No. of Data Scientists in the Analytics Function: 40
- Number of Clients: 40
- Type of Analytics Work Performed: Descriptive, Diagnostic, Prescriptive, Predictive
- Sectors Served: BFSI, FMCG, CPG – Consumer Packaged Goods, retail, e-commerce & digital wallets, pharma & healthcare, logistics & supply chain
- Geographies Served: USA (including Canada), UK, Western Europe, Central & Eastern Europe, India – Domestic Market, South-east Asia (Singapore, Thailand, Malaysia, etc.), Australia & New Zealand
With its knowledge of advanced analytics solutions, the Smart Cube provides high-value research and analytics services. With products such as Smart Risk, Amplifi and Commodity Volatility Management, it believes in customising the targeted needs of clients. It has an innovative delivery and in-house application development team to build client-specific dashboards, portals, mobile applications, etc. for the dissemination of insights. Apart from scalable and customisable solution deployment, it has flexible technology platforms, focus on excellent service delivery and continuous innovation.
