Social media platform WhatsApp is set to bring ‘WhatsApp Surveys’, a new in-app survey chat that allows users to give feedback on new features and products. 

As reported by WaBetaInfo on September 3, the feature is under development and will allow users to give feedback upon receiving an invitation. The site claims that when receiving a survey, WhatsApp would maintain clarity about its purpose—with users having an option to decline the invite to provide feedback, essentially making it optional.

In addition, users will also be able to block the chat from sending new surveys in the future.

According to the post, “It is not clear yet which surveys people will receive from this conversation, but the idea to provide feedback by using an official WhatsApp chat seems very interesting since your responses will help them understand how to improve WhatsApp.”

In addition, it emphasised that users must not expect to receive a survey any time soon, as the platform plans to extend an invitation to a handful of users in the future, thereby also making it an occasional activity for the users to take part in a survey.

Sensitive information such as two-step verification PIN, credit number and 6-digit code will never be asked of the users. The survey will only be used for feedback purposes and will allow users to opt out at any time by merely blocking the conversation within the Chat info.

Meta-owned WhatsApp has an impressive 2+ billion MAUs—nearly 25% of which are Indian users.