Why Google Lens Is The Perfect Answer For Content Based Image Recognition

Image Source: Google India

Google Lens is available to everybody as an application in the cell-phones. It is hardly used since it is just not another interface like Pixlr for clicking awesome selfies for social media profile. Why is it here in the first place eating up space! We often wonder.

Google Lens is much more than a camera. It’s your personal recommendation engine! It is an application based on machine learning algorithm helping you to locate things with images without describing it in words. It is a fascinating application of content based image recognition. It has phenomenal impact in enhancing brand names of organizations as well as contributing towards revenue earning.

How is this possible? Let’s have a background check about the method followed by an application implementing content based image classification.


Sign up for your weekly dose of what's up in emerging technology.

Most of us, if not all are in the habit of capturing images with our cell phone cameras of moments and objects we come across. We do so to create memories which remain visible and hardly need any words to describe in future. It’s lot more easy to describe an event or matter with an image rather than writing some 1000 lines to illustrate it.

Let’s take an example:

The above image can be represented to an algorithm without tagging it with a text.

Applications like Google Lens exploit and identify the significant features of the image to understand it by content without any text tags.

Thus, the image is visible to the system in the form of it’s significant features as shown below:

Features, can be based on attributes like colour, texture, shape etc. of an image which is extracted with popular techniques of image processing like binarizations , image transforms, etc. or by deep learning based techniques.

Both handcrafted and deep learning based feature extraction techniques follow this feature extraction step with their corresponding algorithms before performing the final step of image recognition.

Google Lens is an application which is using this technology to help you search what you see. So, how it relates to our daily lives? Is there any relevance of it apart from explaining it with technical jargons? The answer is yes. Let’s have a look at it’s impact on branding and digital marketing.

The yellow dot on Sony has not only identified the brand, but also it has recognized the product. The output is amazing as we find it here. It has not only identified the brand but also provided suggestions for places to buy the gadget online. We are obsessed with the term digital marketing these days. The biggest challenge in recent times is to predict consumer behaviour which is altering with every passing minute. Applications like Google Lens are acting as true companion to online business world by leveraging the power of machine learning and content based image classification. Innovation has no boundaries. It is always interdisciplinary in nature and fascinating in genre, just like aligning digital marketing to machine learning.

This is what the end result looks like:


More Great AIM Stories

Rik Das
Rik takes keen interest in researching with feature extraction and machine learning/deep learning techniques for content based image classification. He has over 25 International publications in reputed journals and conferences in this domain. He has also authored and edited 3 different books on image classification. He is a PhD (Tech.) in Information Technology from University of Calcutta and is always open to collaborative research and consultancies. Currently, Rik is an Assistant Professor in Information Technology with Xavier Institute of Social Service, Ranchi.

Our Upcoming Events

Conference, in-person (Bangalore)
Machine Learning Developers Summit (MLDS) 2023
19-20th Jan, 2023

Conference, in-person (Bangalore)
Rising 2023 | Women in Tech Conference
16-17th Mar, 2023

Conference, in-person (Bangalore)
Data Engineering Summit (DES) 2023
27-28th Apr, 2023

Conference, in-person (Bangalore)
MachineCon 2023
23rd Jun, 2023

Conference, in-person (Bangalore)
Cypher 2023
20-22nd Sep, 2023

3 Ways to Join our Community

Whatsapp group

Discover special offers, top stories, upcoming events, and more.

Discord Server

Stay Connected with a larger ecosystem of data science and ML Professionals

Subscribe to our newsletter

Get the latest updates from AIM