Krishanu Bhattacharyya

Krishanu Bhattacharyya

Krishanu is a part of the AIM Writers Programme. He has done his MBA from Institute of Management, Christ University in Marketing. After that, he has worked in Marketing and Business development spanning across Market Intelligence, Competitive Intelligence, Account Management, Sales Enablement, Campaign Management and various aspects of Digital Marketing.

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Case Study: How Cure.Fit Used Technology & Advertising To Disrupt The Market To Their Advantage

Textbooks have taught us what does the 4P’s mean in marketing but a Bangalore based…

Data Analytics Has Changed The Way You’re Watching The World Cup & You Don’t Even Know It

We live in a country where a sport re-unites a billion people — from a…

Case Study: How This Data-Powered Ride-Sharing Startup Is Revolutionising Bengaluru Traffic

What is the solution to the choked roads and bumper-to-bumper traffic in a city like…