Active Hackathon

Best Projects Google Axed That Held Immense Potential

Google projects axed

Google is best known for the myriad products that they come up with every year. With so many innovative products, many of the projects hold a lot of promise. Every time a Google I/O conference happens, a hype is built around what new products will be presented. However, Google also has a reputation for axing many projects during the same time they announce them. With so many projects being announced and axed, one has to wonder why Google hasn’t been able to keep a consistent line of products/projects, especially, when they directly want to challenge the competition. For example, Google Video which failed to take down YouTube — its sole purpose was to crush the video streaming giant — even though it had an intuitive user interface.

No matter what one says, the fact remains that whatever projects Google cuts or introduces them in the market, they hold a lot of promise. Below are some of the products that had a lot of hype around them, but didn’t deliver.

THE BELAMY

Sign up for your weekly dose of what's up in emerging technology.

Nexus Player

After the failure of Nexus Q, Google turned to Asus and Intel for collaboration to help them bring its Android TV platform to the consumers. Nexus player owners reported that their devices just stopped working. They complained that these devices became unresponsive, hanging at the Google logo during startup or displayed an error message. The error message instructed to factory reset the device, and even after the users performed a factory reset, the issue didn’t resolve. Eventually, in 2018, Google stopped its sales.

Google Daydream

Google discontinued their product Daydream VR less than four months from its launch. Google, in their statement, said that asking people to put their phone in a headset and lose access to the apps they use throughout the day causes immense friction. And they were right. The Daydream View headset saw a decline in usage over time. Also, products like Pixel 3a and Pixel 3a XL didn’t support the product. Besides, Hulu — a video-on-demand service —  also dropped its support which furthermore contributed to reduced usage.

Google URL Shortner

This tool was created with the purpose of shortening the web addresses. Google shut down goo.gl before its tenth year of running. goo.gl links could send web surfers directly to specific apps on Android as well as on iOS, this was in addition to the feature of shortening URLs. With the advent of new technology like Firebase Dynamic Links (FDL), Google shut down this project in 2019.

Google Clips

The idea behind clips was to use an AI-powered wide-angle camera designed to capture short videos automatically. For example, if a cat suddenly starts walking on two legs for some reason, Clips eliminates the need for you to search for your phone and capture the moment desperately. 

One of the reasons Clips didn’t work is that it didn’t live up to the promises made by Google. In a review done by The Verge, they found out that Clips didn’t do anything worth the price of about $249.

Chromecast Audio

Google killed this product in January 2019, Chromecast audio — a dongle that made speakers compatible with Wi-Fi. The reason Google gave for the discontinuation was that it simply did not fit the ‘company’s portfolio’ where there are several other products that users can enjoy audio on. Nevertheless, people were enthusiastic about this one because unlike smart speakers, this didn’t listen to peoples’ conversations.

Project Tango

Project Tango was built to take Google’s AR ambitions forward. Tango was a design for a camera that could detect motion and depth, which might find a lot of new applications. But, the problem came when there wasn’t a camera that was powerful enough to handle Tango. Equipping a powerful camera in a mobile phone with such capabilities was not cost-effective. Therefore, making it more expensive for consumers. Eventually, Google axed this project because it would result in low usage.

Work With Nest

At the Google I/O last year, Google made lots of announcements, but one which came as an important one for Google’s plan for smart devices was ‘Works with Nest’ shut down news. This meant non-Google smart devices would lose compatibility with Nest devices. The Works with nest program connected Nest devices with other smart home platforms and made it possible for all of them to work in unison. The shutdown created a lot of disappointment among the users as this move compromised their options for a smart home ecosystem that worked around Nest.

More Great AIM Stories

Sameer Balaganur
Sameer is an aspiring Content Writer. Occasionally writes poems, loves food and is head over heels with Basketball.

Our Upcoming Events

Conference, Virtual
Genpact Analytics Career Day
3rd Sep

Conference, in-person (Bangalore)
Cypher 2022
21-23rd Sep

Conference, in-person (Bangalore)
Machine Learning Developers Summit (MLDS) 2023
19-20th Jan

Conference, in-person (Bangalore)
Data Engineering Summit (DES) 2023
21st Apr, 2023

3 Ways to Join our Community

Discord Server

Stay Connected with a larger ecosystem of data science and ML Professionals

Telegram Channel

Discover special offers, top stories, upcoming events, and more.

Subscribe to our newsletter

Get the latest updates from AIM
MOST POPULAR

Global Parliaments can do much more with Artificial Intelligence

The world is using AI to enhance the performance of its policymakers. India, too, has launched its own machine learning system NeVA, which at the moment is not fully implemented across the nation. How can we learn and adopt from the advancement in the Parliaments around the world? 

Why IISc wins?

IISc was selected as the world’s top research university, trumping some of the top Ivy League colleges in the QS World University Rankings 2022

How does the Indian Army want to use AI?

An AI system that can collect data, analyse them and present the same to the commander in a very short time frame is one of the key requirements for the Indian Army

How Data Science Can Help Overcome The Global Chip Shortage

China-Taiwan standoff might increase Global chip shortage

After Nancy Pelosi’s visit to Taiwan, Chinese aircraft are violating Taiwan’s airspace. The escalation made TSMC’s chairman go public and threaten the world with consequences. Can this move by China fuel a global chip shortage?

[class^="wpforms-"]
[class^="wpforms-"]