To expand its presence in the competitive AI market, Dell Technologies Inc. has inked a lucrative $150 million deal with Imbue, an AI startup that aims to build personal computers with AI agents.

Under the deal, Dell will provide Imbue with servers essential for processing the massive datasets required to develop advanced AI systems and construct models with sophisticated reasoning capabilities. Imbue, which recently raised $200 million in funding, stands out among AI startups by independently building its AI foundation models from the ground up, a resource-intensive endeavour demanding substantial computing power.

While industry leaders like Microsoft, Google, and Amazon have aggressively pursued partnerships with AI startups through investments and cloud computing arrangements, Dell has positioned itself as a smaller player, emphasising the potential benefits of its server business in the AI landscape.

Matt Baker, senior vice president of AI strategy at Dell, expressed the company’s eagerness to support the dynamic innovation in the AI space, stating, “The entirety of our business is pivoting to support what we believe is a once or twice-in-a-lifetime opportunity. The innovation that generative AI is driving is rivalling the arrival of the internet.”

Unlike typical cloud deals in which AI startups receive computing services, Imbue’s agreement with Dell involves the upfront purchase of computing hardware. Imbue contends that this approach is not only cost-effective compared to using major cloud providers like Amazon and Google but also provides greater flexibility, preventing overreliance on any single large tech company.

Josh Albrecht, co-founder and CTO of Imbue, highlighted the decision to partner with Dell, explaining, “The main reason we went with Dell is that we don’t want to be locked into a computing provider. This allows us to be able to remain independent.”

Baker emphasised that Dell’s partnership with Imbue demonstrates that AI startups have alternatives to turning to public cloud providers. “These are things that you can actually own, install, and innovate on your own,” he stated.

Imbue and Dell collaborated to design a custom system featuring smaller “clusters” of servers for rapid experimentation in AI system development. Additionally, a larger cluster is tailored for constructing foundation models—versatile AI systems adaptable to a range of tasks. Imbue’s computing system is managed by Voltage Park, another firm.

Founded in 2021 and currently valued at over $1 billion, Imbue is actively developing early prototypes of AI tools known as “agents.” These agents aim to automate complex tasks such as analysing code bugs, interpreting lengthy documents, and eventually planning vacations without user supervision. Imbue’s ultimate goal is to create agents with advanced reasoning capabilities to assist engineers in coding and aid analysts in drafting policy proposals.