Google’s Search Generative Experience (SGE) that brings AI capabilities to Google’s Search, which was initially available in only three countries US, Japan and India, is now available in 120 countries including Indonesia, Nigeria, Kenya, Brazil, Mexico, and others. Furthermore, they have expanded to four more languages – Spanish, Portuguese, Korean and Indonesian. For instance, a Spanish speaker in the US can use SGE in the preferred language. 

Search Generative Experience (SGE) in Spanish. Source : GoogleBlog

The new upgrades will further enhance Google’s search experience, as they are also working on bringing more context to translations and even testing an easier way to ask follow-up questions. 

Ambitious Search Plans

Google’s plans to go all out on search experience is evident from the new announcements. With this move, Google is only stepping the game to maintain its search dominance. Furthermore, CEO Sundar Pichai had previously highlighted the significance of advertisements in this new search experience as well. The company will persist in exploring fresh formats within SGE to craft tailored, top-notch ads that remain relevant throughout every phase of the search process.

Google continues to dominate the search engine market by a huge difference, and is still building features to push it ahead. With 8.5 billion searches on Google every single day, and a 90% market share of the search engine market, the company is comfortably placed way ahead of its competitors. And, they are not stopping at that.