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OpenAI Partners with Axel Springer, Enriching ChatGPT with POLITICO and BUSINESS INSIDER Content

This collaboration also involves the utilisation of quality content from Axel Springer's media brands to train OpenAI's models.

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OpenAI announced that it has partnered with Axel Springer, a media and technology company, to strengthen independent journalism in the age of AI. This initiative seeks to enhance users’ interactions with ChatGPT by integrating recent and authoritative content across a broad spectrum of topics. The collaboration explicitly recognises the pivotal role of publishers in contributing to OpenAI’s products.

As a result of this collaboration, ChatGPT users globally can now access summaries of selected global news content from Axel Springer’s media brands, including POLITICO, BUSINESS INSIDER, and European properties such as BILD and WELT. Notably, this encompasses otherwise paid content, enriching the user experience with valuable insights.

“This partnership with Axel Springer will help provide people with new ways to access quality, real-time news content through our AI tools. We are deeply committed to working with publishers and creators around the world and ensuring they benefit from advanced AI technology and new revenue models,” said Brad Lightcap, COO of OpenAI. 

Transparency is a key element of this partnership. ChatGPT’s responses to user queries will feature attribution and links to the full articles, ensuring openness and providing users with avenues for further information.

Beyond content delivery, the partnership extends its support to Axel Springer’s ongoing AI-driven ventures that leverage OpenAI’s technology. This collaboration also involves the utilisation of quality content from Axel Springer’s media brands to advance the training of OpenAI’s sophisticated large language models.

“We are excited to have shaped this global partnership between Axel Springer and OpenAI – the first of its kind. We want to explore the opportunities of AI empowered journalism – to bring quality, societal relevance and the business model of journalism to the next level,”said Mathias Döpfner, CEO of Axel Springer.

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Siddharth Jindal

Siddharth is a media graduate who loves to explore tech through journalism and putting forward ideas worth pondering about in the era of artificial intelligence.
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