Food delivery platform Swiggy has started to make use of generative AI, joining the increasing number of companies seeking to enhance customer experiences through products built on this emerging technology, Amitkumar Banka, head growth marketing at Swiggy, told AIM

Banka told AIM that the company is using generative AI to create customised food images based on specific requirements on their platform, and this is helping them serve millions of customers. “We are using generative AI to put the name, description, and image of food items to individual users based on browsing behaviour not only on Swiggy but on the entire internet,” he said. 

He further added that teams at Swiggy, including corporate strategy, product design and analytics are coming up with ideas where they can integrate the use of the generative AI at Swiggy. “Each person and team are coming up with their own use cases to take advantage of generative AI,” he said . 

Earlier in June, its arch-rival Zomato announced that it is experimenting with generative artificial intelligence (AI). It is said that Zomato has appointed a head of AI product development to drive these efforts and the team at Zomato will be looking to integrate AI into various customer interfacing features such as search and notifications, in addition to backend tools such as product photography, customer support, etc.

Swiggy also recently unveiled a new feature called ‘WhatTo Eat’ that allows users to explore options based on their mood and cravings.