One of the most remarkable and notable venues to generate marketing for your business is YouTube. With 2 billion monthly active users, it is the second most popular media platform and search engine. You can make the most of YouTube to market your company using YouTube analytics tools. You may also use SEO services to improve your search engine visibility. The term “analytics” refers to the study of data. You can use this information to create killer videos for your target audience if you know what types of material they enjoy. With this tool at your disposal, you can also determine the suitable times to publish videos to increase viewership.

1. Unbox Social

Unbox Social is a social media analytics, competition tracking, and influencer marketing platform. Facebook, YouTube, Instagram, and Twitter are the four major social media networks for which the tool has dedicated solutions. The YouTube analytics feature of the product is specifically developed to provide you with detailed information about your brand’s YouTube success. You may examine your audience demographics, obtain subscription statistics, check video metrics, get red views, card clicks, card impressions, interactions, video shares, and much more with the Unbox Social tool. In addition, with the aid of this tool, you can determine the optimal time to upload videos to your YouTube channel. The platform may also provide you with data and insights on video watch time.

2. Channel Meter

Another fantastic analytics tool that will assist you in gaining access to data is Channel Meter. It comes with a sophisticated dashboard that displays various types of data in charts and graphs. This allows you to keep track of your YouTube performance and growth pace. 

Channel Meter’s benchmark feature will appeal to you because it allows you to compare your YouTube performance to others. With this kind of information at your fingertips, you can find the flaws in your video production or learn more about how to enhance it.

3. Tubular Labs

Tubular Labs is a YouTube analytics tool that allows you to compare your results to your competitors, analyse your performance by different segmentations and track trends and content possibilities. The Video Intelligence feature examines films from various businesses and reports on which content techniques worked and which did not. It assists you in locating a group of videos relevant to your company’s needs. Using the Performance Insights feature, you may examine your performance by video duration, format, genre, and more. Aside from these functions, the programme also has a capability for audience analytics. You can use this tool to learn more about your audience’s age, gender, geography, and interests.

4. Quintly 

Quintly is a popular YouTube analytics tool deployed to manage many YouTube channels at once. It informs you about fresh ways to improve your video approach. Quintly has a user-friendly metric library, so you can simply explore different metrics on the platform and organise them on your dashboard. You may also generate useful statistics and insights from your channels and compare your results to those of your competitors.

5. SocialBakers

SocialBakers is a fantastic YouTube analytics tool for learning more about your audience and gaining content intelligence. You can use this tool to perform social media benchmarking and much more. SocialBakers includes an ‘Audience Analytics’ tool that helps you learn more about your audience. Data on audience affinities, interests, and demographics are available. You may also use this tool to locate top influencers who may positively impact your audience. 

SocialBakers’ ‘Content Intelligence’ solution is also a wonderful feature. It also offers in-depth content analysis and access to top-performing YouTube content pieces, as well as smart recommendations on when to publish material. You can obtain competitive knowledge and insights to assist you to outperform your main rivals.