Google had witnessed the best year since the release of Gemini and the quite new features it made available this year. Breakthroughs in artificial intelligence, advancements in quantum computing, and a continued commitment to sustainability highlighted the company’s innovative endeavors. 

Noteworthy strides in privacy and security, research papers released this year, and investments in healthcare technologies showcased Google’s dedication to user well-being and global impact. Overall, 2023 marked another year of transformative achievements, solidifying Google’s position as a leader in the tech industry.

Here’s a list of 7 AI features released by Google in 2023. 

Gmail’s ‘Help me write’ 

This emerged as a transformative AI feature, streamlining the email composition process with its contextual understanding and adaptive suggestions. The AI generates diverse draft options by analysing recipient details, subject lines, and existing text, saving time and fostering clarity. The tool’s potential impact is noteworthy, democratising email writing and influencing communication patterns towards efficiency. 

‘Immersive View for Routes’

Google Maps’ “Immersive View for Routes” helps with travel planning by offering a virtual helicopter tour of your upcoming journey. Available in selected cities like Amsterdam, Barcelona, and Los Angeles, this feature provides a seamless, photorealistic panorama of your route, allowing users to anticipate turns, navigate intersections, and identify landmarks with unprecedented clarity. Beyond basic navigation, Immersive View enables users to explore neighbourhoods and iconic landmarks in 3D and adjust the time of day for a comprehensive route preview. 

Google Photos’ Magic Editor 

As a game-changer in photo editing, Google Photos’ magic editor puts AI at users’ fingertips. With intuitive one-tap adjustments, object removal, and even sky replacement, this tool simplifies the editing process for anyone, eliminating the need for complex settings and sliders. The AI-powered enhancements, such as portrait focus, relighting, and motion control, elevate photo editing to professional levels with minimal effort. 

Beyond basic features, Magic Editor enables object repositioning, creative filters, and automatic suggestions, fostering creativity and making photo editing accessible. While currently in beta and limited to specific devices, it showcases the potential of AI for creative expression and transforms ordinary photos into visual masterpieces.

Virtual try-on 

Google Search’s virtual try-on feature is transforming the landscape of online shopping, offering a revolutionary and personalised experience. Users can now seamlessly try on clothes by tapping the “Try On” badge, entering body measurements, and watching the garment adapt to their virtual avatar. This eliminates size uncertainties, allowing shoppers to confidently assess fit, style, and overall appearance before purchasing. The convenience extends beyond apparel, as Google Search expands virtual try-ons to accessories like sunglasses, hats, and jewelry.

Duet AI

Google Workspace’s Duet AI is a transformative addition to collaboration tools, elevating teamwork within Google Docs, Sheets, and Slides. This suite of AI features enhances brainstorming by suggesting edits, providing document insights, and generating creative content. Facilitating seamless collaboration, Duet AI breaks down language barriers, extracts actionable insights, and automates repetitive tasks, boosting efficiency. With personalized suggestions and adaptability to user preferences, it increases productivity, sparks creativity, and improves communication. 

AI test kitchen 

Google’s AI Test Kitchen offers a unique opportunity for the public to engage with cutting-edge AI prototypes before their official release. The platform provides early access to experimental AI models, allowing users to interact with them and offer valuable feedback on their capabilities. This feedback loop aids Google engineers in refining and enhancing the prototypes, ensuring they align with user expectations and ethical considerations. Users, in turn, get to be part of AI innovation, explore new possibilities, and contribute to the responsible development of AI technology. 

Google’s AI for Climate Change

This AI initiative signifies a commitment to addressing the pressing challenges of climate change. Using machine learning and artificial intelligence expertise, Google employs advanced models to predict and prevent extreme weather events, optimise energy usage, enhance sustainable agriculture, and foster collaboration. By engaging with various stakeholders and raising awareness through educational initiatives, Google aims to utilise AI as a force for good in building a more sustainable future.