Listen to this story
Vodafone Idea has rolled out its ad tech platform, Vi Ads. The AI-driven platform will allow marketers to directly engage with the telco’s 243 million subscribers through multiple channels like Vi owned digital media- Vi App, Vi Movies & TV App, and traditional channels like SMS, IVR calls.
The platform is media-agnostic, and marketers can engage with Vi users on external media channels and publisher partners of Vi Ads.
Moreover, Vi Ads will offer a self-serve interface providing marketers end-to-end control of their campaigns. The interface Vi aims to address two biggest challenges faced by marketers today: insights and reach.
Sign up for your weekly dose of what's up in emerging technology.
The platform will help marketers effectively reach out to the right target group with the most relevant messaging while providing a monetisation opportunity to Vi, said Avneesh Khosla, CMO, Vi.
Vi Ads platform has been built in partnership with TorcAi, a global provider of audience infrastructure and programmatic solutions.