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Vodafone Idea has rolled out its ad tech platform, Vi Ads. The AI-driven platform will allow marketers to directly engage with the telco’s 243 million subscribers through multiple channels like Vi owned digital media- Vi App, Vi Movies & TV App, and traditional channels like SMS, IVR calls.
The platform is media-agnostic, and marketers can engage with Vi users on external media channels and publisher partners of Vi Ads.
Moreover, Vi Ads will offer a self-serve interface providing marketers end-to-end control of their campaigns. The interface Vi aims to address two biggest challenges faced by marketers today: insights and reach.
The platform will help marketers effectively reach out to the right target group with the most relevant messaging while providing a monetisation opportunity to Vi, said Avneesh Khosla, CMO, Vi.
Vi Ads platform has been built in partnership with TorcAi, a global provider of audience infrastructure and programmatic solutions.