Impact Analytics, a global business intelligence and data science insights provider for organizations across sectors such as retail, CPG, financial services etc. raised a seed round of $750,000 led by Aarin Capitals which was co-founded by T. V. Mohandas Pai and Dr. Ranjan Pai. Ashish Lakhanpal, CEO of Kismet Capital and Michael Herzig, serial entrepreneur, has co-invested.

With a leadership team having over 40 years of experience in consulting, business intelligence and data science domains, IA applies machine learning using advanced analytics tools for enabling data driven decisions across disciplines. The solutions span across consumer and marketing analytics, pricing, supply chain analytics, and operations analytics, among others.

IA serves various business verticals through a blend of strategic business consulting, data science and technology. IA presently has released two products, ‘Inside Insight’ – a employee engagement and crowd-sourcing tool and ‘Inventory Replenishment Tool – IRT’ – a retail merchandize fulfilment tool, which are now deployed at several customers.

Prashant Agrawal, founder, said “Impact Analytics is focused on the B2B enterprise data space. From day one, we have been focused on building products alongside services. We believe that there is a virtuous cycle between products and services.”

Dr. Ranjan Pai, Partner at Aarin Capital says “We are excited to invest in Impact Analytics. Enterprise products built out of India is the natural next stage of companies that are going to come out of India.”