Mobikon a noted customer engagement and analytics platform for hospitality industry has raised $7 million in its third round of institutional funding. The three lead investors are Sistema Asia Fund, C31 Ventures and Qualgro.

According to the press statement, Mobikon will use the funding to increase its business in India, South East Asia, and the Middle East. The company also plans to work on a grass-root level into their existing markets and strengthen their core team in India, United Arab Emirates, Philippines, Singapore and new markets — United Kingdom and Australia over the next couple of years.

Founded in 2012, Mobikon had raised seed funding followed by $5 million from Jungle Ventures, LifeSREDA, Qualgro, Spring Singapore and Lion Rock. With this latest funding the total capital raised by the company has gone up to $12 million.

“We will be using the money to hire senior management as we grow rapidly. We expect to take the employee strength from 120 to 180-200 by the end of the year across all markets,” said Samir Khadepaun, founder of Mobikon.

Mobikon provides restaurants with a single dashboard for services as well as customer relationship management. Dynamic customer profiling, intelligent marketing, notifications, alerts, and real-time reporting are some of the services they offer.

As of now, Mobikon has more than 350 brands spanning over 2,4000 outlets in nine countries under their umbrella. Brands such as Lite Bite Foods that owns Punjab Grill, Specialty Group, which owns Mainland China, Pizza Express and Hard Rock Café are some of their key partners.

“Mobikon Provides a unique platform for F&B outlets to capture data, get feedback, perform analytics, and improve marketing. It helps them to use technology to drive improvements in customer service, marketing, and increase revenue. Larger franchises are also seeing the benefits this can bring to their business and we are excited to be a part of this journey,” Jason Edwards, co-founder of Qualgro said.