As India witnesses another successful year in analytics, what can be a better way than recognising the industry stalwarts who are contributing tremendously in the analytics domain, enabling organisations with their analytics prowess. With companies embracing disruptive technologies in this rapidly evolving business scenario and with a growing relevance for drawing better insights from huge volumes of data, the prominence for companies providing innovative analytics solutions has increased tremendously.
It may be noted that there are 600+ boutique analytics firms in India and with this ever growing number, it has reached global standards in providing state-of-the art analytics services. With these boutique firms, of varying size and team structures being on a constant rise, there is a visible competition in the market to stay ahead of the curve.
Analytics India Magazine brings such 10 leading analytics providers in India that have grabbed a spot for themselves and are helping their customers in deriving data driven decision making. Please note that this list is a replacement of our annual 10 Analytics firms in India you wish you worked for.
The list here (in alphabetical order) comprises of the names that have shown visible growth and achievements in last 1 year, have evangelised analytics within the whole ecosystem in India, thereby pushing the whole industry higher in skill and visibility.
This study has been carried out in collaboration with AnalytixLabs, one of India’s renowned analytics education providers.
1. Blueocean
Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realise a 360-degree view of their customers through data integration and a multidisciplinary approach enabling a sound, data-driven business decisions. It is part of the Cross-Tab group that includes more than 1000 professionals serving the world’s largest companies from offices in the United States, United Kingdom, Singapore, Dubai and India.
Employee strength:
1500
Key Analytics Solutions:
They offer solutions in market effectiveness, market intelligence, digital transformation and have an analytics centre of excellence. Marketing effectiveness is offered through integrated marketing measurement, people based marketing and assuring sale effectiveness. They provide digital analytics consulting while the analytics centre of excellence includes analytics cloud infrastructure, big data engineering, business intelligence and visualisation, advanced data sciences, machine learning and artificial intelligence.
Key Differentiators in Analytics Solutions:
The company believes that the key differentiators in their analytics solutions are business ROI, technology enabled accelerators and its products.
Geographies and Clients they serve:
The company serves geographies like America, META, APAC and Europe.
2. Bridgei2i
BRIDGEi2i has been a trusted partner for enabling data-driven business transformation in enterprises by leveraging advanced analytics, domain expertise, and artificial intelligence-powered technology accelerators. It enables businesses to contextualise data, generate actionable insights from complex business problems, and make data-driven decisions across pan-enterprise processes to create sustainable business impact. It strives to generate value to the clients in each stage of their analytics journey from information to insight to impact. Working with many Fortune 500 companies globally, it solves business problems across functions and industries.
Employee strength:
With an employee strength of more than 270, they have major operations in India across Bengaluru, Pune Delhi NCR, while Texas, Washington, California, Massachusetts, and Illinois in the USA.
Key Analytics Solutions:
BRIDGEi2i offers solutions in marketing, sales, supply chain, risk, and customer intelligence. These solutions cater to various industries, including banking and financial services, insurance, technology, retail, and consumer packaged goods. Some of their key analytics platforms are Sales Decision Engine for sales performance, ExTrack which is a customer experience management platform, S-Reco which is a sales recommendation engine and M2 , a model governance and monitoring solution.
Key Differentiators in Analytics Solutions:
Some of its key differentiators are:
- Best-in-class capability – They excel in areas such as data engineering, strategic analysis, personalisation, optimisation, data decision engine, and analytics operationalisation
- Custom business solutions – With deep-rooted domain expertise across industries, BRIDGEi2i’s solutions are customised for specific business functions and problems
- AI Labs – BRIDGEi2i’s AI Labs continuously focuses on developing solutions to solve new business problems
- Technology accelerators – These are pre-built customisable solutions to ensure faster time to market
Geographies and Clients they serve:
BRIDGEi2i has a large client base primarily in the US, India, and the UK. Their clients include leading Fortune 100 and Fortune 500 companies in the verticals such as enterprise technology, financial services, insurance, retail, and CPG.
3. Cartesian Consulting
Founded in 2009, in Mumbai, India, Cartesian Consulting is a team of qualified, experienced and talented employees providing services to leading brands globally across sectors including hospitality, travel, retail, food & QSR, e-commerce, telecom, and financial services. They offer solutions in customer analytics, digital analytics, demand forecasting, recommendation engines, NLP and text mining. As the company says, “we are happy taking on questions ranging from “How do I improve a poorly performing channel” to “How do I get more renewals from my customer base” to “Which digital channels help me acquire highest LTV customers”, and a whole lot more.
Employee strength:
170
Key Analytics Solutions:
They work on a range of service offerings spanning customer analytics, marketing analytics, digital analytics including optimisation and testing, business analytics, channel analytics, price, promotions, and margin optimisation. They provide tools and methods including statistics, machine learning and AI methods solutions to a wide range of industries including retail, QSR, hospitality, airlines, financial services, technology, CPG etc.
Key Differentiators in Analytics Solutions:
The company believes that the key differentiator in their analytics solution is their understanding of the business and marketing operations and ability to come up with solutions that specifically drive adoption and incremental gains that are visible and meaningful to business. The breadth of industries, brands and locations that they work with gives them a perspective on many business problems that clients can benefit from.
Geographies and Clients they serve:
They have offices in Mumbai, Bangalore, Gurgaon, Singapore and San Francisco, however, their client base also spreads across APAC and Middle Eastern markets. Some of the major clients include India’s largest retail brands such as grocery, apparel and department stores, large QSR chains in multiple markets, a premium hotel brand, two resort and holiday chains, an airline, three of the top private banks in the country, ecommerce giants and technology giants.
4. Datalicious
Datalicious is a full-service analytics partner and technology firm, providing the tools and insights to help companies achieve more effective marketing outcomes. They began as an analytics consulting partner in Australia and has ever since expanded globally, through their growing product and services divisions. A part of Equifax Group, Datalicious is also one of the largest Google Analytics 360 Suite resellers in south East Asia. Some of their products include the SuperTag tag manager, DataExchange user ID management tool and OptimaHub cross-channel marketing analytics platform.
Employee strength:
Datalicious is a 50-member strong organization with a mix of analysts, data scientists, and client success managers. With head office in Sydney, AU, major delivery and development happens from Bangalore office.
Key Analytics Solutions:
Datalicious is the largest premium reseller of Google Analytics in APAC region. They are the pioneers in web analytics with over 10 years of presence in this space, and have key offerings in customer journey analytics, web and marketing analytics. They recently launched their marketing attribution solution – OtimaHub – with global partnership with Facebook.
Key Differentiators in Analytics Solutions:
The company goes beyond the standard setup and implementation of web analytics for their clients, and believes that their differentiation lies in with the one-on-one support throughout, with a dedicated team of analytics and data scientists. It is worth mentioning that Datalicious has the largest number of Google Analytics certified professionals in the APAC region, and they also specialise in data science & machine learning in marketing and regularly advise their clients on their overall marketing strategy.
Geographies that the company serve:
Datalicious currently serves all major regions such as APAC, Southeast Asia, India, Europe & North America. They work with the whole spectrum of clients from fortune 500 to early-stage startups.
5. Fractal Analytics
Founded in 2000, Fractal Analytics is a strategic analytics partner to the most admired Fortune 500 companies globally and helps them power every human decision in the enterprise by bringing analytics & AI to the decision-making process. Leading global companies partner with Fractal Analytics to build breakthrough analytics solutions, set up analytical centres of excellence and institutionalise data-driven decisioning.
Key Analytics Solutions:
It offers solutions in data transformation, predictive analytics and visualisation. Some of its products are:
- Concordia, that enables an organization to be analytics ready. It helps in making intelligent and impactful business decisions by harmonizing data from disparate sources using Fractal Analytics’ proven accelerator platform.
- Customer Genomics by the company is a personalized marketing platform that addresses customer acquisition, valuation management, attrition, loyalty, offer decisions and interaction rules.
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Business 360 Steering Wheel, which is a big data business intelligence service for complex organizations that want to make faster, smarter, and more accurate decisions in real-time.
Key Differentiators in Analytics Solutions:
Fractal serves as strategic partner to their clients where they consult and deliver a wide range of business intelligence analytics custom tailored for centralized analytics teams or individual business units.
Geographies that the company serves:
It has a presence across 12 global locations including the United States, UK and India. They serve clients from offices in San Francisco Bay area, Greater New York area, London, Mumbai, New Delhi, Singapore and Dubai.
6. Hansa Cequity
Today, it’s the age of the customer and Hansa Cequity believes that if firms have to be agile and competitive in the marketplace, they need to enhance Customer Equity better than ever before in their quest to build value, market share and improve customer experience. For over a decade Hansa Cequity has helped businesses acquire customers intelligently, retain them optimally and manage them profitably.
Employee Strength:
500+
Key analytics solutions:
It brings in diverse and rich set of experiences across customer strategy, data management, analytics, digital campaign management and social media strategies to help organisations build a connected engagement platform for their customers. By leveraging the power of technology through proprietary and best-in-class marketing automation and analytics platforms; Cequity’s customer marketing specialists glean out insights that help organisations with their everyday decision making. From simplistic data exploration to building complex analytical models using advanced machine learning/ AI algorithms they help companies identify the right engagement strategies for their customers. They offer services in consulting services (customer strategy, marketing, data management, analytics, digital campaigns management and social media), data management platform, customer analytics and insights platform, marketing optimisation platform, etc.
Key differentiators in analytics solution:
Hansa Cequity’s ability to bring in multidisciplinary teams of specialists who bring together years of experience working in product/services marketing organisations, advertising and direct marketing agencies, analytics companies, technology consultancies, contact centres and digital and creative agencies enables them to stand out in the market by offering unique value propositions for their clientele.
Geographies that the company serves:
With offices in India and the US, it has vast experience in helping India’s leading companies with their customer marketing efforts. Their expertise has been sought out in banking and financial services, consumer & industrial markets, retail, FMCG, travel and hospitality, e-commerce, automotive, DTH and telecom and NGO.
7. IBM
With a presence in India since 1951, IBM has expanded its operations with regional headquarters in Bangalore and offices across 20 cities. IBM India has established itself as one of the leaders in the Indian Information Technology industry with innovation at the core of the company. It offers end-to-end solutions to clients spanning from software and systems hardware to a broad range of infrastructure, cognitive, cloud and consulting services. With its advanced analytics, research capabilities, comprehensive IT infrastructure knowledge, it helps clients solve complex business and technical issues.
Key Analytics Solutions:
IBM works with clients to provide tools and infrastructure needed to create the perfect information architecture empowering companies to pursue big data projects, such as they have industry’s best data science platform (DSX & SPSS), analytics engine that enables clients to write code and deploy, etc. Their offerings have common analytics architecture and work on public, private and hybrid cloud environment. Clients can buy ready to use analytics solutions from IBM which are built for a specific industry use case e.g., customer insights for telco’s or fraud insights for banks. IBM also provides analytics services which enable clients to outsource analytics projects.
Key Differentiators in Analytics Solutions:
- IBM is world’s highest contributor to apache foundation and its offerings extensively leverage open source technologies to ensure that clients always get the best solution and are able to keep costs low.
- It provides enterprises the ability to work in private, public or hybrid cloud environment. IBM’s use of common analytics engine ensures that code written in one environment would work across all three environments.
- With huge investments in cognitive technologies, IBM has pioneered the cognitive era and has invested billions of dollars in developing Watson, cognitive and analytics technologies.
- IBM has set up a machine learning hub in India to advance the use of ML in India. It is also building a data science elite team to work closely with clients as they deploy advanced analytics projects.
- IBM understands that data is company’s competitive advantage and hence their cognitive offerings are unique to each client making their data secure and accessible only to them.
- IBM has a huge ecosystem in India for analytics services partnering not just with large system integrators, data providers (like twitter, weather company etc.) but also many business partners.
Geographies that the company serve:
It serves almost all global markets globally. Some of its clients in India are banks & telecom companies, amongst others.
8. Manthan
A leading cloud analytics company pioneering analytical applications for consumer-facing businesses, Manthan excels in the application of decision sciences, advanced math and artificial intelligence, to invent and bring ideas to life. Its suite of products has been recognised for enabling the shortest, swiftest and simplest path to profit. An early adopter of advanced technologies in decision sciences, Manthan engineered Maya, the world’s first AI-powered conversational interface for business analytics. With Maya, decision-makers can interact with their data in natural language and perform complex business inquiries through a voice interface. Its products that are powered by AI, cloud and perspective capabilities are unique in their ability to use machine intelligence to process decision contexts and respond automatically with actions and recommendations to manage every aspect of a consumer business.
Headquartered in Bangalore with offices in Santa Clara, London, Dubai, Mexico City, Singapore and Manila, Manthan’s footprint spans 22 countries.
Employee strength:
600+
Key Analytics Solutions:
It offers a comprehensive set of prescriptive analytics solutions for retail and consumer businesses across key business areas such as merchandising, marketing, operations and supply chain. The solutions are powered by an AI platform called ‘Manthan Maya’. It serves as a business advisor focusing on areas that need specific attention by analysing millions of data points and data context. Some of its examples are:
- In merchandising to optimize assortments- It offers category managers recommendations on optimizing assortment mix based on location of stores, sales forecast, weather data, products to be dropped, retained or substituted. It also recommends appropriate price points for slow movers, suggests markdowns and provides expected impact on sales.
- In store operations- Manthan’s solution help Operations teams efficiently run stores by prescribing products to be replenished to prevent out of stock situations by triggering alerts at the right time.
- In marketing- It help marketers recommend the best products and promotional offers based on past purchase, online behaviour, brand preference and channel preferences to drive better engagement and higher conversions.
Key Differentiators in Analytics Solutions:
Some of the USPs for Manthan’s AI solutions include:
- AI driven Recommendations- Manthan’s prescriptive solution analyses millions of decision contexts and data points by leveraging a wide range of machine learning and deep learning algorithms pre-built into the solution. The platform automatically invokes the appropriate algorithmic model based on each use case and suggests actions, guide users to perform necessary actions to improve business outcomes.
- Natural Language Interfaces- Business users can easily access and consume analytics for their daily and strategic tasks through simple voice and text natural language interfaces. It eliminates the need for business users to rely on analyst or IT teams and get answers instantly, on the go. The platform understands intent, context of your query, processes it and responds in real-time.
- Data Integration and Management- It can ingest structured and unstructured data from multiple sources and make it available for consumption by Manthan’s AI platform. This helps users get a more holistic view of the business and improve the quality of their decisions manifold.
- Robust Platform- One of the key benefits of the solution is that it is easy to implement and offers high RoI.
Geographies and clients that the company serve:
The company has a global footprint and serves geographies like US, LATAM, India, SEA, MEA and Europe. Manthan serves as the Chief Analytics Officer for over 200 industry leaders like Starbucks, eBay, Landmark Group, Loves, Charming Charlie, Teavana, Crocs, Les Schwab, Comcast, McDonald’s, Ripley, Courts, SM Group and Robinsons.
9. TEG Analytics
TEG Analytics is a data-science-as-a-services company, helping organizations make decisions at the intersection of business, technology, and applied mathematics. TEG focuses on the alignment between the speed of business and speed of insights. Its proprietary FutureWorks, built on open source/ big data platform, provides hassle-free last mile analysis, reduces the time to market and increases the adoption of analytics throughout the client organisation. It has been associated with market leaders across industry verticals like retail, CPG, healthcare, BFSI in shaping strategy powered by analytics.
Employee strength:
The employee strength of the firm falls in the category of 50-200.
Key Analytics Solutions:
TEG offers solutions across retail, CPG, healthcare and BFSI sectors ranging from customer analytics, digital analytics, marketing analytics to database management, data visualization and machine learning. Notable product offerings include HealthWorks, FutureWorks, RetailWorks and DigiWorks.
- Built on big data platform, FutureWorks™ provides hassle-free hosted analytics solution that caters to the needs of business users. Big data technology allows FutureWorks to provide actionable insights on near real-time data.
- TEG’s HeathWorksTM, a solution powered by Tableau and publicly available healthcare data, helps payors develop an ability to predict in-market performance and reads the entire industry landscape to help them understand the competitiveness of their products. The process involves exhaustive data preparation, a judicious mix of traditional and advanced machine learning techniques and visual analytics.
- RetailWorks, catering to the retail industry, focuses on complete industry landscape instead of client’s data solely as this helps the business users understand the competitiveness of their products. The process involves exhaustive data preparation; from scraping the data, collating them into one master dataset, transforming the variables and obviously the experience of doing it over the years for many clients.
- DigiWorks consists of a suite of analytics models to help companies with strategic, operational and tactical decisions in their digital efforts.
Key Differentiators in Analytics Solutions:
TEG is committed to its vision of delivering Insights @ Speed of Business and provides hassle free analytics for its clients. It not only gives the numbers and model as solution but ties it with business and implement it in the organisational level.
Geographies that the company serve:
TEG serves North America and India. Major clients include Amway, Nike, Clorox, UHG, Fedex, Havas Media.
10. WNS
It is a top-tier analytics and consultative business process management company that enables intelligent processes, insight-driven decision making and smart technology-enablement for more than 300 clients across 11 industries. It has a large analytics practice with more than 2500 data scientists, researchers and domain experts, catering to analytics engagement. It has a wide range of service offerings that cut across industries including customer experience management, marketing analytics, campaign analytics and social media analytics apart from its industry focused analytics solutions driven by domain experts.
Employee strength:
It has over 2,500 employees working in the analytics division.
Key Analytics Solutions:
The company’s analytics services encompass the full suite of analytics offerings driven by big data and machine learning based products to deliver business outcomes to clients. Decision analytics by the company helps in sales and marketing analytics, CRM analytics, domain analytics, and more. Business intelligence and data management includes data management services, exploratory data analysis, MIS and reporting, dashboards and visualisation. It also provides services in analytics/ reporting data mart creation, BI portal development, strategic research and market intelligence, embedded analytics etc.
Key Differentiators in Analytics Solutions:
They use suite of proprietary big data, AI/ML enabled products with which they deliver transformational outcomes while also doubling up as platforms to deliver analytics-as-a-service. WNS is the only company that reports non-FTE revenues to the street and has over 30% of its revenues as non-FTE, which is an industry leading rate. It uses Centre of Excellence model to deliver analytics services to global clients. Its Analytics Innovation Center enables experimentation of new technologies and market trending tools.
Geographies and clients that the company serve:
WNS’ Analytics serves clients across the globe through their Centre of Excellence model. The delivery centers are spread across 52 delivery centers located in China, Costa Rica, India, the Philippines, Poland, Romania, South Africa, Sri Lanka, Turkey, UK and US. They work with 300+ clients globally out of which 80+ are analytics clients. Some of its clients are global insurance and reinsurance company, global multi line insurer, global hotel chain, airlines, retail majors etc.
