InMobi, the world’s largest discovery platform has entered into an agreement with Bullseye Worldwide, a digital advertising agency in Turkey to manage InMobi’s clients in Turkey.
Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies in the world, InMobi’s innovative solutions & products in mobile advertising combined with big data analytics capabilities that process hundreds of terabytes of data daily enable their customers to make real-time decisions.
On the other hand, being a boutique network and digital media planning agency, Bullseye Worldwide provides services to its customers on mobile, social media, remarketing, performance, video advertisements, etc. Basically, it finds the best tools and offers solutions to companies to become apparent both in Turkey or on a global scale.
Talking about the partnership, Afşın Avcı, Managing Partner, Bullseye Worldwide commented, “We view the partnership with InMobi as proof of development of both the mobile economy and our company. Bullseye Worldwide will not only benefit from this partnership in terms of increased business volume, but also in terms of mobile marketing know-how”.
With 42% of the population in Turkey being under the age of 24, and 29.6 million smartphone users today, Turkey is positioned to become a key digital and mobile marketing center for both Europe and Asia. Thus, there is a significant opportunity to engage a whole generation of consumers who will grow up using only mobile devices. Consequently, this partnership is a step in exploiting the mobile ecosystem in Turkey where mobile advertising spend has seen an enormous increase of 69.9%.
Andy Powell, Head of Sales, Middle East, Africa & Turkey, InMobi said that they are delighted to partner with Bullseye WorldWide as they having worked with them on various projects during 2015, their professionalism, efficiency and mobile-driven thought leadership is a perfect match to develop InMobi's local offering and win Turkey.
While we wish InMobi all the very best for this new venture, we remain eager to see what new offerings and partnerships can be expected from InMobi in the analytics domain and especially those catering to the Indian economy.
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As the Content Strategist for Analytics India magazine, Apoorva takes care of editing & writing articles, covering analytics news, taking interviews and managing the social media marketing.