Active Hackathon

Carlsberg Developing New AI Which Can Sense Flavour, Aroma In Beer



Sign up for your weekly dose of what's up in emerging technology.

The day may not be far away when the beer that you sip on will have been created by Artificial Intelligence (AI).

Carlsberg, one of the most recognised beverage brands globally, is turning to AI with its Beer Fingerprinting Project, to develop new beers and improve quality control.

The project, whose purpose is measuring and sensing flavours and aromas in beer, will see Carlsberg collaborating with Microsoft, and two universities – Aarhus University and The Technical University of Denmark.  

According to Jochen Förster, Director and Professor of Yeast Fermentation, Carlsberg Research Laboratory, currently there is no such rapid technology that can differentiate the complex textures of flavours.

“No rapid assays exist today for the determination of flavour compounds in beverages but it is crucial that we can do this to ensure that the laboratory continues to develop beer of the highest possible quality and provide a model for brewing in Denmark and the rest of the world,” said Förster.

Using sensor technology and AI, the project hopes to develop ‘novel’ yeast for beer varieties such as  alcohol-free, craft, core and specialty. Reduced time and cost to develop new beers would be one of the key benefits of the initiative. Apart from beverages, the Danish brewing company is also considering exploring the application of the technology in other industries such as pharmaceuticals and food.

The food and beverage industry across the globe has been seeing an astronomical rise in the adoption of of AI.

Earlier this year there were reports of Coco-Cola experimenting with AI. Cherry Sprite,the company’s latest offering, is a result of this investment. It was created based on the data collected by monitoring the preferred combination of drinks at its self-serving vending machines. Currently, it is working on a virtual assistant which will interact with customers. Better understanding of customer preferences is the underlying focus of the venture.

American coffee giant, Starbucks, has also been working on incorporating AI in its Starbucks Rewards members’ accounts. Called the Digital Flywheel Program, it will reportedly be able to make food and drinks suggestions based on factors such as order history, time of the day, day of the week and weather conditions.

With even the beverage industry joining the AI bandwagon, the game-changing technology seems to be attaining an omnipresent status.

More Great AIM Stories

Jeevan Biswas
An unapologetic movie buff with a special admiration for Marlon Brando and Stanley Kubrick, Jeevan is a post graduation student in Journalism and Mass Communication. He hopes to make an impact with his uncompromising reportage some day.

Our Upcoming Events

Conference, Virtual
Genpact Analytics Career Day
3rd Sep

Conference, in-person (Bangalore)
Cypher 2022
21-23rd Sep

Conference, in-person (Bangalore)
Machine Learning Developers Summit (MLDS) 2023
19-20th Jan

Conference, in-person (Bangalore)
Data Engineering Summit (DES) 2023
21st Apr, 2023

3 Ways to Join our Community

Discord Server

Stay Connected with a larger ecosystem of data science and ML Professionals

Telegram Channel

Discover special offers, top stories, upcoming events, and more.

Subscribe to our newsletter

Get the latest updates from AIM

The curious case of Google Cloud revenue

Porat had earlier said that Google Cloud was putting in money to make more money, but even with the bucket-loads of money that it was making, profitability was still elusive.

Global Parliaments can do much more with Artificial Intelligence

The world is using AI to enhance the performance of its policymakers. India, too, has launched its own machine learning system NeVA, which at the moment is not fully implemented across the nation. How can we learn and adopt from the advancement in the Parliaments around the world? 

Why IISc wins?

IISc was selected as the world’s top research university, trumping some of the top Ivy League colleges in the QS World University Rankings 2022