LatentView Analytics, a global digital analytics consulting and solutions firm, has announced its acquisition of Decision Point, a leader in AI-led Business Transformation and Revenue Growth Management (RGM) solutions. 

The strategic move, approved by the board, involves the acquisition of 70% of Decision Point’s outstanding equity capital for a total consideration of $39.1 million, with the remaining 30% to be acquired over the next two years.

Established in 2012, Decision Point boasts a workforce of over 300 employees worldwide and specialises in RGM, Demand Forecasting, Pricing Analytics, Promotion Analytics, Retail Segmentation, and Marketing Mix Models, particularly focusing on Consumer Packaged Goods (CPG) brands. The company’s expertise has garnered recognition from industry giants such as Microsoft and the Promotion Optimization Institute (POI).

Read: LatentView Analytics Exceeds Indian IT GenAI Confidence

One of Decision Point’s notable achievements is the development of Beagle GPT, a conversational GenAI app utilised by Fortune 500 CPG customers to enhance data analytics usage within their organisations.

LatentView Analytics, renowned for its business transformation consulting and agile analytics solutions, views the acquisition as a significant opportunity to strengthen its capabilities in data engineering, data science, and data visualisation. Additionally, it will enable LatentView to expand its footprint in North America and Europe, key markets for Decision Point’s solutions.

Commenting on the acquisition, Rajan Sethuraman, CEO of LatentView Analytics, emphasised the appeal of Decision Point’s Revenue Growth Management solutions in driving sustainable and profitable growth through data. “Additionally, this deal will bring 300+ highly skilled employees into LatentView’s CPG practice and help us expand into the Latin America market,” he added.

Echoing Sethuraman’s sentiments, Rajan Venkatesan, CFO of LatentView Analytics, affirmed the company’s commitment to its core verticals and announced that the acquisition would be fully funded from existing cash reserves. He anticipates the transaction to be EBITDA accretive, yielding long-term benefits for clients.

Ravi Shankar, Founder & CEO of Decision Point, expressed excitement about the integration, ensuring that the existing management team would continue to lead Decision Point with the support of LatentView’s robust go-to-market presence in North America and Europe. Shankar also highlighted the potential for synergies between the organisations and emphasised the opportunity to introduce LatentView’s marketing and supply chain analytics solutions to Decision Point’s clientele.

Krishnan Venkata, LatentView’s Chief Client Officer, emphasised the increasing importance of GenAI applications in driving sustainable growth for global leaders. With this acquisition, LatentView is well-positioned to enhance its technology and data analytics offerings, thus adding value to its clients’ strategies.

“We had two big wins this year. One of them is really on the back of LASER, the generative AI solution that we have. In fact, LASER is going to be the main solution that will be deployed,” said Rajan Sethuraman, CEO, LatentView Analytics, in an exclusive interview with AIM.

During the third quarter, the Chennai-based data analytics firm secured two significant new clients. One of these clients is exclusively leveraging the generative AI solutions offered by LatentView. 

Sethuraman said that being a smaller organisation compared to Indian IT companies, they were able to understand the technology quicker. “I think its an advantage we have over larger organisations that we are a smaller company, focused exclusively on AI and analytics.”

“Larger organisations will have the capability to invest more money in getting things done. However, some of this also calls for nimbleness in terms of how quickly you’re able to understand and appreciate a new technology and how you can quickly connect the dots with a business problem that an organisation is trying to solve,” he added.