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Microsoft Launches Its Google Analytics Killer

Microsoft Launches Its Google Analytics Killer

Ambika Choudhury

Recently, Microsoft had announced the general availability of the web analytics tool, known as Clarity. Microsoft Clarity is a free-to-use analytics product built to help website managers improve their website experiences by a better understanding of site visitor behaviour. 

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According to the developers at the tech giant, with Clarity, they have built a set of tools that help people who manage websites make more informed decisions about the modifications they should make to their sites. 

Clarity is an open-source user behaviour analytics tool that helps you understand how users are interacting with your website through features such as session replays and heatmaps. The tool shows which parts of a website get the most and least engagement and it provides an invaluable interface for debugging.

Clarity provides you with the tools to make informed decisions about changes to your website using real evidence, and also it allows you to do so in a way that helps to respect your users’ privacy and data security.

According to the Microsoft Clarity team, the tool holds the following features-

1| Designed to Be Easy to Use and to Be Easy on Your Website 

The developers have designed it to be simple to use for developers and non-developers alike. Clarity is designed to have a very low impact on page load times in order to make sure users navigating to a site won’t have to wait for pages to load.  

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2| See What Clicks With Your Users Using Heatmaps 

Clarity provides several key capabilities including heatmaps and session-replay, as well as an insights dashboard. Heatmaps provide a visual way to examine large numbers of user interactions and they come in two forms: clickmaps and scrollmaps.  

3| Align Your Expectations to Observations with Session Playback

The filtering mechanism you can use to slice recordings allows you to get extremely granular about which recordings to select. The developers have used machine learning to discover patterns in session recordings like “rage clicks,” “dead clicks,” and “excessive scrolling”.

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4| Use the Insights Dashboard to View Your Website Performance

Clarity provides a dashboard of aggregated metrics to help you get an overall understanding of the traffic on your site. One can see how many users were clicking on non-existent links or how many people scrolled up and down a page in search of something they couldn’t readily find.

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