Nielsen adds AI to its marketing cloud

Mark Zagorski, Executive Vice President, Nielsen Marketing Cloud

New York-headquartered data and Measurement Company Nielsen has taken the leap to Artificial Intelligence, with the launch of Nielsen AI, built in the Nielsen Cloud. The AI capabilities will automates audience optimization using patent-pending AI methods and enable the global clients to respond in real time with relevant content, thereby improving customer engagement and ROI.

So, what necessitated the leap to AI that has become the new normal in every sector? According to Mark Zagorski, Executive Vice President, Nielsen Marketing Cloud, “Nielsen AI goes beyond industry-standard batch-learning approaches that are restricted by static datasets and take days on end to complete.” Zagorski also revealed that AI has been at work in Nielsen since 2011.

Nielsen AI is created for the always-on marketer who needs to act on up-to-the-second information in an automated way, by equipping them with tools needed for real-time data processing, learning and syndication, enabling marketers to cut through the clutter through better customer experiences across devices, time and channels.

AIM Daily XO

Join our editors every weekday evening as they steer you through the most significant news of the day, introduce you to fresh perspectives, and provide unexpected moments of joy
Your newsletter subscriptions are subject to AIM Privacy Policy and Terms and Conditions.

Nielsen AI is already at work for clients across retail, food and beverage, personal care, finance, digital media and out of home as well.

What the industry buzzing about Nielsen’s AI move

The buzz is mostly about another martech vendor making an AI push that will enable marketers to identify the parameters of the campaign. It also implies that marketers can now change their messages to reflect changes in buying behavior. According to industry watchers, the move is largely seen joining the AI bandwagon with other players such as IBM, Adobe, Microsoft, Salesforce among others. The Marketing Cloud was launched a year ago, and news reports suggest that Nielsen’s AI capabilities are thanks to the company’s acquisition of eXelate, a data management platform, in 2015 for $200 million.


Download our Mobile App



Sign up for The Deep Learning Podcast

by Vijayalakshmi Anandan

The Deep Learning Curve is a technology-based podcast hosted by Vijayalakshmi Anandan - Video Presenter and Podcaster at Analytics India Magazine. This podcast is the narrator's journey of curiosity and discovery in the world of technology.

Richa Bhatia
Richa Bhatia is a seasoned journalist with six-years experience in reportage and news coverage and has had stints at Times of India and The Indian Express. She is an avid reader, mum to a feisty two-year-old and loves writing about the next-gen technology that is shaping our world.

Our Upcoming Events

24th Mar, 2023 | Webinar
Women-in-Tech: Are you ready for the Techade

27-28th Apr, 2023 I Bangalore
Data Engineering Summit (DES) 2023

23 Jun, 2023 | Bangalore
MachineCon India 2023 [AI100 Awards]

21 Jul, 2023 | New York
MachineCon USA 2023 [AI100 Awards]

3 Ways to Join our Community

Telegram group

Discover special offers, top stories, upcoming events, and more.

Discord Server

Stay Connected with a larger ecosystem of data science and ML Professionals

Subscribe to our Daily newsletter

Get our daily awesome stories & videos in your inbox
MOST POPULAR

Council Post: Evolution of Data Science: Skillset, Toolset, and Mindset

In my opinion, there will be considerable disorder and disarray in the near future concerning the emerging fields of data and analytics. The proliferation of platforms such as ChatGPT or Bard has generated a lot of buzz. While some users are enthusiastic about the potential benefits of generative AI and its extensive use in business and daily life, others have raised concerns regarding the accuracy, ethics, and related issues.