Does Deep Learning Fuel Loss of Privacy In Facial Recognition Technology?

Facial recognition, the most scrutinised technology of our era, has penetrated all walks of human life. Be it in convenient stores, online banking, personal devices, social media platforms, or public spaces, there is no escaping this tech. That said, the technology itself isn’t entirely new. The first use of facial recognition dates back to 1964. American mathematician and computer scientist, Woodrow Bledsoe, used a computer program to match the suspects with mugshots. Facial recognition technology has come a long way since then, leveraging advanced machine learning and artificial intelligence to recognise human faces.

Many studies have shown that the deep learning approach can advance technology to beat humans in facial verification tasks. The neural networks were first incorporated into facial recognition systems in 2014 with Facebook’s DeepFace roll-out.

While deep learning has massively impacted the technological advancement of facial recognition systems, it came at a cost — such as violating the norms of consent, automatic feature extraction, and, most importantly, privacy issues. A recent study, by Inioluwa Deborah Raji, an Ottawa-based research fellow at nonprofit Mozilla and Genevieve Fried, a legislative fellow at TechCongress, belabours the point.

Subscribe to our Newsletter

Join our editors every weekday evening as they steer you through the most significant news of the day, introduce you to fresh perspectives, and provide unexpected moments of joy
Your newsletter subscriptions are subject to AIM Privacy Policy and Terms and Conditions.

Also Read: Is There A Case Of Regulating Facial Recognition Technology?

The Outline Of The Study 

The researchers have surveyed 133 face datasets amounting to 145 million images of over 17 million subjects from various sources, demographics and conditions from the 1960s to 2019. The study discusses how the overbearing data requirements of deep learning models can be harmful and problematic, as it majorly ignores people’s consent in extracting facial information — making a case for a more grounded understanding of the technology’s function in the real world.

DeepFace, with its 97.35% accuracy on Labeled Faces in the Wild (LfW) dataset and improved error mitigation by 27%, has persuaded businesses and governments to deploy more deep learning-based facial recognition systems, the study stated. Moving beyond security applications, it is now indexing and searching digital image repositories, accelerating customised ad delivery, monitoring user engagement, and analysing customer demographics. Such data-hungry applications require rich datasets for training and testing models.

The datasets for the study included 2018’s Celeb dataset of 500k images and the FRVT ongoing challenge data from NIST with over 14 million faces. On the other hand, the smallest dataset of the study, 1988’s JACFEE, included 54 images of 4 people. The materials were analysed chronologically to surface the trends in designing the benchmarks and datasets, and map how these aspects can create misunderstandings about thee technology’s limitations.

Also Read: Researcher Claims Facial Recognition Systems Can Divine Your Political Leanings


According to the researchers, the tasks, on which these deep learning-based facial recognition systems are tested, are highly influenced by the people creating and funding the dataset. Often, the goal of the developed technology is explicit and specifically defined in the design of the evaluation. Explaining an instance, Raji wrote, “The NIST FRVT dataset is funded by the Department of Homeland Security, and therefore, the data sourced for it are from the US Department of State’s Mexican non-immigrant Visa archive.”

The researchers have also noted that many of these datasets use minors’ photos and racist or sexist labels. Such issues have proved to be massively problematic, leading to a black US citizen’s wrongful arrest last year. Researchers have also noted that the needs of stakeholders have always shaped the benchmarking practice of model development.

Alongside, when the data requirements for model development were low, the common practice was to set up a photoshoot for capturing images of the subject, where the subject’s consent for participation and photo ownership played a crucial role. However, as the models advanced, producing high-quality datasets in this vein became highly expensive. Now, datasets are gathered from law enforcement, web searches, surveillance camera footage, or crowdsourced from willing participants. As the datasets got heavier, obtaining subject consent or recording demographic distributions or maintaining dataset quality were neglected.

“Although face data is a biometric information as unique and identifiable as a fingerprint, it is also casually available in many forms and can thus be passively collected in ways likely to perpetuate severe privacy violations,” wrote the researchers.

Acknowledging the importance of a model’s evaluation process, researchers stated that guaranteed data consistency is imperative for a reliable model evaluation. The increasing usage of web-sourced data leads to many inconsistencies. Researchers also believe the framing of evaluation calculation can also be diplomatic, “with various institutions at various points re-framing reported calculations in order to appear better performing,” wrote Raji. The paper claimed that Amazon explicitly manipulates accuracy reporting by evaluating their facial recognition products on a higher threshold to claim better performance, even though the real-world applications work at a much lower default threshold.

Wrapping Up

The above observations have shaped the entire facial recognition tech, starting from the nature of data collected and the benchmarking used, to the evaluation metric, and the definitions of tasks. Researchers have said these aspects, that has massively improved this technology, “must acknowledge its legacy as a military and carceral technology, and the contribution toward those objectives”.

Neglecting the complexities will do a disservice to those who are most impacted by its careless deployment. With this paper, Raji presented a reliable representation of these systems’ performance and hoped to provoke researchers to reflect on the implications deep learning can have on the privacy aspect of the facial recognition tech.

Read the paper here.

Sejuti Das
Sejuti currently works as Associate Editor at Analytics India Magazine (AIM). Reach out at

Download our Mobile App

MachineHack | AI Hackathons, Coding & Learning

Host Hackathons & Recruit Great Data Talent!

AIMResearch Pioneering advanced AI market research

With a decade of experience under our belt, we are transforming how businesses use AI & data-driven insights to succeed.

The Gold Standard for Recognizing Excellence in Data Science and Tech Workplaces

With Best Firm Certification, you can effortlessly delve into the minds of your employees, unveil invaluable perspectives, and gain distinguished acclaim for fostering an exceptional company culture.

AIM Leaders Council

World’s Biggest Community Exclusively For Senior Executives In Data Science And Analytics.

3 Ways to Join our Community

Telegram group

Discover special offers, top stories, upcoming events, and more.

Discord Server

Stay Connected with a larger ecosystem of data science and ML Professionals

Subscribe to our Daily newsletter

Get our daily awesome stories & videos in your inbox